Outage in AppsFlyer
Issue with install attribution
Resolved Minor
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Outage Details
As of 19:35 UTC, new installs are attributed only to Self-Reporting Networks (SRNs) and organic sources due to an issue preventing attribution to clicks and impressions.
We will provide further updates as soon as possible.
Components affected
AppsFlyer AttributionLatest Updates ( sorted recent to last )
RESOLVED
3 months ago - at 03/24/2025 08:59PM
Following our analysis, starting from approximately 20:15 UTC, installs have been attributed correctly to new impressions recorded after that time.
Installs will not be attributed to impressions received before 20:15 UTC.
Additionally, we observed a lower rate of re-engagement attributions during the incident window (approximately 19:35–20:10 UTC).
The issue has been fully resolved.
If you experience any further issues, please contact our support team.
IDENTIFIED
3 months ago - at 03/24/2025 08:32PM
As of approximately 20:10 UTC, installs are being attributed to clicks.
We are still analyzing the status of attribution to impressions.
We will continue to provide updates.
Thank you for your patience.
IDENTIFIED
3 months ago - at 03/24/2025 08:14PM
As of 19:35 UTC, new installs are attributed only to Self-Reporting Networks (SRNs) and organic sources due to an issue preventing attribution to clicks and impressions.
We will provide further updates as soon as possible.
Latest AppsFlyer outages
"Raw Data Export" page availability - about 1 month ago
Issue with Install Attribution to Impressions - 3 months ago
Delays in generating Raw Data Reports - 4 months ago
Cost data is delayed/missing from a few reports - 4 months ago
Delays with Postbacks - 5 months ago
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