Outage in AppsFlyer
Issue with install attribution
Resolved Minor
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Outage Details
As of 19:35 UTC, new installs are attributed only to Self-Reporting Networks (SRNs) and organic sources due to an issue preventing attribution to clicks and impressions.
We will provide further updates as soon as possible.
Components affected
AppsFlyer AttributionLatest Updates ( sorted recent to last )
RESOLVED
2 months ago - at 03/24/2025 08:59PM
Following our analysis, starting from approximately 20:15 UTC, installs have been attributed correctly to new impressions recorded after that time.
Installs will not be attributed to impressions received before 20:15 UTC.
Additionally, we observed a lower rate of re-engagement attributions during the incident window (approximately 19:35–20:10 UTC).
The issue has been fully resolved.
If you experience any further issues, please contact our support team.
IDENTIFIED
2 months ago - at 03/24/2025 08:32PM
As of approximately 20:10 UTC, installs are being attributed to clicks.
We are still analyzing the status of attribution to impressions.
We will continue to provide updates.
Thank you for your patience.
IDENTIFIED
2 months ago - at 03/24/2025 08:14PM
As of 19:35 UTC, new installs are attributed only to Self-Reporting Networks (SRNs) and organic sources due to an issue preventing attribution to clicks and impressions.
We will provide further updates as soon as possible.
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