Outage in AppsFlyer
Reduced attribution of new app Installs to Meta
Resolved Minor
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Outage Details
We are currently investigating an issue affecting the attribution of new app installs to Meta.
Since approximately 13:00 UTC, we've observed a ~30% decrease in recorded new installs attributed to Meta.
Our team is actively working with Meta to identify the root cause and is closely monitoring the situation.
We will provide updates as soon as more information becomes available.
Components affected
AppsFlyer AttributionLatest Updates ( sorted recent to last )
RESOLVED
1 day ago - at 07/02/2025 05:01PM
Meta has resolved the issue, and the attribution to Facebook is back to normal as of 16:10 UTC.
IDENTIFIED
1 day ago - at 07/02/2025 03:04PM
We are currently investigating an issue affecting the attribution of new app installs to Meta.
Since approximately 13:00 UTC, we've observed a ~30% decrease in recorded new installs attributed to Meta.
Our team is actively working with Meta to identify the root cause and is closely monitoring the situation.
We will provide updates as soon as more information becomes available.
Latest AppsFlyer outages
Issue with raw data access - 21 days ago
"Raw Data Export" page availability - about 2 months ago
Issue with install attribution - 3 months ago
Issue with Install Attribution to Impressions - 4 months ago
Delays in generating Raw Data Reports - 5 months ago
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