Outage in AppsFlyer
Reduced attribution of new app Installs to Meta
Resolved MinorIncident Report
We are currently investigating an issue affecting the attribution of new app installs to Meta.
Since approximately 13:00 UTC, we've observed a ~30% decrease in recorded new installs attributed to Meta.
Our team is actively working with Meta to identify the root cause and is closely monitoring the situation.
We will provide updates as soon as more information becomes available.
Components affected
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Latest Updates ( sorted recent to last )
RESOLVED
10 months ago - at 07/02/2025 05:01PM
Meta has resolved the issue, and the attribution to Facebook is back to normal as of 16:10 UTC.
IDENTIFIED
10 months ago - at 07/02/2025 03:04PM
We are currently investigating an issue affecting the attribution of new app installs to Meta.
Since approximately 13:00 UTC, we've observed a ~30% decrease in recorded new installs attributed to Meta.
Our team is actively working with Meta to identify the root cause and is closely monitoring the situation.
We will provide updates as soon as more information becomes available.
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