Outage in AppsFlyer

Meta attribution impact due to errors from Meta ads’ attribution API

Resolved Minor
September 20, 2025 - Started 8 days ago - Lasted about 5 hours
Official incident page

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Outage Details

Since approximately 12:10 UTC, we've observed a significant decrease in conversions (installs and re-engagements) attributed to Meta, due to an increased number of errors from Meta Ads’ Attribution API. Our team is actively working with Meta, to identify the root cause and resolve this issue. We are closely monitoring the situation and will provide updates as soon as more information becomes available.
Components affected
AppsFlyer Attribution
Latest Updates ( sorted recent to last )
RESOLVED 7 days ago - at 09/20/2025 11:33AM

Meta API availability has returned to normal, and we continue to monitor conversion rates closely.
We will update this page if any further anomalies occur.
Thank you for your patience.

IDENTIFIED 8 days ago - at 09/20/2025 07:12AM

Since approximately 12:10 UTC, we've observed a significant decrease in conversions (installs and re-engagements) attributed to Meta, due to an increased number of errors from Meta Ads’ Attribution API.
Our team is actively working with Meta, to identify the root cause and resolve this issue.
We are closely monitoring the situation and will provide updates as soon as more information becomes available.

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