Outage in AppsFlyer

An issue with processing clicks and impressions

Resolved Minor
October 26, 2025 - Started 6 days ago - Lasted about 4 hours
Official incident page

Incident Report

We are investigating an issue with processing clicks and impressions starting from ±10:00 AM UTC. You may experience an impact on attribution to click-based networks (non-SRN). We will share updates about our investigation progress. Thank you for your patience.
Components affected
AppsFlyer Attribution

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Latest Updates ( sorted recent to last )
RESOLVED 6 days ago - at 10/26/2025 03:02PM

Our teams reprocessed engagements from approximately 10:25 AM UTC to 11:15 AM UTC, and those engagements are now available for new conversions.
Thank you for your patience, and please contact us for any related questions.

MONITORING 6 days ago - at 10/26/2025 11:30AM

The issue with processing clicks and impressions was resolved at ±11:15 AM UTC.
We process new clicks and impressions normally.
Our teams are working on analyzing the impact on attribution during the issue time, and we will update you about our progress.

IDENTIFIED 6 days ago - at 10/26/2025 11:14AM

We are investigating an issue with processing clicks and impressions starting from ±10:00 AM UTC.
You may experience an impact on attribution to click-based networks (non-SRN).
We will share updates about our investigation progress. Thank you for your patience.

Latest AppsFlyer outages

Meta attribution impact due to errors from Meta ads’ attribution API - about 1 month ago
Delay in Push API messages - 2 months ago
Issue with TikTok cost, impressions, and clicks data - 3 months ago
Google SKAN data availability for July 21 - 3 months ago
Reduced attribution of new app Installs to Meta - 4 months ago

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