Outage in AppsFlyer
AppsFlyer - Meta attribution impact due to errors from Meta ads’ attribution API
Minor
December 16, 2025 - Started about 14 hours ago
Official incident page
Official incident page
Incident Report
Since approximately 11:55 UTC, we've observed a decrease in conversions (installs and reengagements) attributed to Meta, due to an increased number of errors from Meta Ads’ Attribution API.
Our team is actively working with Meta, and we are waiting for a fix on Meta’s side.
We are closely monitoring the situation and will provide updates as soon as more information becomes available.
Components affected
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Latest Updates ( sorted recent to last )
IDENTIFIED
about 14 hours ago - at 12/16/2025 03:39PM
Since approximately 11:55 UTC, we've observed a decrease in conversions (installs and reengagements) attributed to Meta, due to an increased number of errors from Meta Ads’ Attribution API.
Our team is actively working with Meta, and we are waiting for a fix on Meta’s side.
We are closely monitoring the situation and will provide updates as soon as more information becomes available.
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