Outage in AppsFlyer

AppsFlyer - Meta attribution impact due to errors from Meta ads’ attribution API

Resolved Minor
December 16, 2025 - Started 25 days ago - Lasted about 14 hours
Official incident page

Incident Report

Since approximately 11:55 UTC, we've observed a decrease in conversions (installs and reengagements) attributed to Meta, due to an increased number of errors from Meta Ads’ Attribution API. Our team is actively working with Meta, and we are waiting for a fix on Meta’s side. We are closely monitoring the situation and will provide updates as soon as more information becomes available.
Components affected
AppsFlyer Attribution

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Latest Updates ( sorted recent to last )
RESOLVED 25 days ago - at 12/17/2025 05:57AM

Meta API availability has returned to normal, and we continue to monitor conversion rates closely.
We will update this page if any further anomalies occur.
Thank you for your patience.

IDENTIFIED 25 days ago - at 12/16/2025 03:39PM

Since approximately 11:55 UTC, we've observed a decrease in conversions (installs and reengagements) attributed to Meta, due to an increased number of errors from Meta Ads’ Attribution API.
Our team is actively working with Meta, and we are waiting for a fix on Meta’s side.
We are closely monitoring the situation and will provide updates as soon as more information becomes available.

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