Outage in Emplifi
Instagram Historical Metrics Gap
Resolved MinorIncident Report
- Many Instagram profiles have lost Media Views and Impressions data before 2 June 2025.
- Demography metrics are missing before 2 June 2025; some profiles show data only from 3 June 2025.
We are investigating the cause across relevant Emplifi products to restore the missing data and prevent further issues.
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Latest Updates ( sorted recent to last )
RESOLVED
11 months ago - at 06/09/2025 10:20AM
Issue has been resolved and data rebuilds are completed.
Thank you for your patience.
IDENTIFIED
11 months ago - at 06/06/2025 07:44AM
The issue has been identified and fix is being implemented.
INVESTIGATING
11 months ago - at 06/04/2025 10:17AM
- Many Instagram profiles have lost Media Views and Impressions data before 2 June 2025.
- Demography metrics are missing before 2 June 2025; some profiles show data only from 3 June 2025.
We are investigating the cause across relevant Emplifi products to restore the missing data and prevent further issues.
Latest Emplifi outages
Degraded Performance on Emplifi Publisher - 20 days ago
Degraded Performance on Emplifi UGC Digital Display - about 1 month ago
Third Party - TikTok Publishing failures - about 1 month ago
META Publishing Errors - about 1 month ago
Degraded Performance on Emplifi [Publisher] - about 2 months ago
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