Outage in Microsoft Ads

Suboptimal performance for Campaigns using automated bidding strategies

Resolved Minor
November 25, 2024 - Started 4 months ago - Lasted 1 day
Official incident page

Need to monitor Microsoft Ads outages?
Stay on top of outages with IsDown. Monitor the official status pages of all your vendors, SaaS, and tools, including Microsoft Ads, and never miss an outage again.
Start Free Trial

Outage Details

Between November 21, 04:40 PM PST and November 26th, 11:00 PM PST, some advertisers might have noticed sub-optimal performance for some campaigns using automated bidding strategies. The impact was limited to some Search, Shopping (Including Search and Shopping campaigns extended to audience network) or Performance Max (PMAX) campaigns, with no impact on Audience or Display campaigns.
New Campaigns:
Some of the new non-ECPC campaigns and new portfolios created between November 21st, 4:40 PM PST and November 26th, 11:00 PM PST, might not have met targets or had lower than expected spend.
Existing Campaigns:
Some of the established Portfolio bid strategies may not have responded to target changes or might have missed the target between November 21, 04:40 PM PST and November 26th, 11:00 PM PST. Additionally, some non-ECPC campaigns may have also exhibited this behavior.
Components affected
Microsoft Ads Ad Delivery

Be the first to know when Microsoft Ads and other third-party services go down

With IsDown, you can monitor all your critical services' official status pages from one centralized dashboard and receive instant alerts the moment an outage is detected. Say goodbye to constantly checking multiple sites for updates and stay ahead of outages with IsDown.

Start free trial

No credit card required · Cancel anytime · 3845 services available

Integrations with Slack Microsoft Teams Google Chat Datadog PagerDuty Zapier Discord Webhook