Microsoft Advertising experienced a major incident starting March 15, 2026, at 1:57 AM UTC where reporting data became significantly delayed across reports, UI, and API interfaces. The delays affected different data types with varying severity: general reporting and shopping data delayed up to 3 hours, conversions data up to 5 hours, and offline conversions up to 8 hours. The incident lasted 11 hours and only impacted data visibility while ad delivery continued to function normally.
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