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Outage in Optimove

Opti X - Increased Error Rate For Recommendations

Resolved Major
November 06, 2025 - Started 5 months ago - Lasted about 1 hour
Official incident page

Incident Report

We’re investigating an issue causing Opti-X recommendations to intermittently not return results for some customers. We’ll share an update as soon as we know more.

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Latest Updates ( sorted recent to last )
RESOLVED 5 months ago - at 11/06/2025 02:50PM

This incident has been resolved.

IDENTIFIED 5 months ago - at 11/06/2025 01:59PM

We’ve identified the cause of an issue affecting Opti-X services following a recent deployment. As a result, recommendations, Smart Content, Smart Search, and Smart Campaigns may not be serving as expected for some customers. Our teams are working to restore full functionality - another update is due in in the next 15 minutes.

INVESTIGATING 5 months ago - at 11/06/2025 01:37PM

We’re investigating an issue causing Opti-X recommendations to intermittently not return results for some customers.
We’ll share an update as soon as we know more.

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