Outage in Optimove

EU - Delay in Real-Time Trigger Campaigns and Web Event Processing

Resolved Minor
December 14, 2025 - Started 3 days ago - Lasted about 4 hours
Official incident page

Incident Report

Real-time trigger campaigns that rely on server-side events are currently not triggering as expected. In addition, web events are experiencing delays in updating customer attribute values. Investigation is ongoing to identify the exact cause and restore normal processing. This may result in: - Trigger-based campaigns not firing in real time - Delayed audience qualification - Lag in behavioral or attribute-driven personalization
Components affected
Optimove Track & Trigger

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Latest Updates ( sorted recent to last )
RESOLVED 3 days ago - at 12/14/2025 10:12PM

Real-time trigger campaigns using server-side events are triggering as expected, and web events are now updating customer attribute values in real time without delay.

We will continue to monitor the system to ensure ongoing stability.
No data loss was identified during this incident.

MONITORING 3 days ago - at 12/14/2025 09:59PM

Server-side processing queues are almost back to normal levels.
Some minor delays may still be observed in real-time trigger campaigns using server-side events and in web event attribute updates as the final backlog clears.

We continue to monitor closely and will provide a confirmation once processing has fully stabilized.

MONITORING 3 days ago - at 12/14/2025 08:52PM

Events processing queues continue to reduce.
However, some delays are still present in real-time trigger campaigns using server-side events and in web event attribute updates.

We are actively monitoring the system to ensure processing returns to normal and will provide another update once delays are fully resolved

MONITORING 3 days ago - at 12/14/2025 08:02PM

The fix remains in place, and server-side processing queues continue to reduce.
However, delays are still being observed in real-time trigger campaigns using server-side events and in web event attribute updates.

The team is actively monitoring processing rates and making adjustments to ensure a full return to normal performance.

We will share another update once delays are fully resolved or if there is a significant change.

MONITORING 3 days ago - at 12/14/2025 07:28PM

A fix has been successfully rolled out, and we are seeing server-side processing queues steadily reducing.

Real-time trigger campaigns and web event attribute updates are beginning to recover, though some delays may still be observed while the remaining backlog is processed.

We are closely monitoring the system and will provide a further update once processing has fully returned to normal.

IDENTIFIED 3 days ago - at 12/14/2025 06:58PM

We have identified the root cause of the delay in server-side event processing and are actively working on a fix.

Real-time trigger campaigns using server-side events are still not triggering as expected, and web event attribute updates may continue to be delayed while remediation is in progress.

We will provide another update once the fix is deployed or if there is a material change in system behavior.

INVESTIGATING 3 days ago - at 12/14/2025 06:31PM

Real-time trigger campaigns that rely on server-side events are currently not triggering as expected.
In addition, web events are experiencing delays in updating customer attribute values.

Investigation is ongoing to identify the exact cause and restore normal processing.

This may result in:
- Trigger-based campaigns not firing in real time
- Delayed audience qualification
- Lag in behavioral or attribute-driven personalization

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