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Outage in ScaleSERP

Google Ads Rate Degraded

Resolved Minor
September 10, 2025 - Started 5 months ago - Lasted about 1 month
Official incident page

Incident Report

We are currently observing a degraded return rate for Google Ads data within our SERP platforms. Our team has identified this as a high-priority issue and is actively investigating, with early indications pointing towards recent adaptations on Google's end. The team is working diligently to adapt and restore full performance as quickly as possible. We will provide further updates as more information becomes available.

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Latest Updates ( sorted recent to last )
RESOLVED 4 months ago - at 10/22/2025 01:23PM

This incident has been resolved.

MONITORING 4 months ago - at 10/22/2025 01:22PM

We are continuing to monitor for any further issues.

MONITORING 5 months ago - at 09/16/2025 12:09AM

The ad return rate for Google Search has been restored to normal levels. Our team has verified the fix and confirmed that results are returning as expected. We will continue to actively monitor performance to ensure ongoing stability.

Thank you for your patience as we worked through this issue. We truly appreciate your understanding and will share further updates if any new concerns arise.

INVESTIGATING 5 months ago - at 09/15/2025 03:28PM

As an update on the Google data services issue, our systems have detected a recurrence of the instability.

The incident status has been updated to Partial Outage as we proactively re-engage our mitigation protocols.

Our initial solution resolved the primary symptoms, but this recurrence has revealed a deeper issue with the third-party service. Our team is now performing a full root cause analysis with the goal of engineering a permanent solution.

We will provide as soon as there is a significant development to share. Thank you for your continued patience.

MONITORING 5 months ago - at 09/11/2025 11:31PM

We are continuing to monitor for any further issues.

MONITORING 5 months ago - at 09/11/2025 11:29PM

Our team has now overcome the challenges that were introduced by the 3rd party search service provider. A solution has been successfully deployed to our Production environment and all systems are currently stable.

All services have been restored.

Systems are now under active monitoring to ensure continued stability. We appreciate your patience. This incident is now considered resolved, pending the monitoring period.

INVESTIGATING 5 months ago - at 09/11/2025 12:58PM

Following up on our previous messages, our team has taken decisive action to protect overall platform performance. We have temporarily disabled our connection to all Google data services while we resolve a critical issue originating from a change on the Google side.

This necessary measure prevents any impact on our other services. Our team is now focused on implementing a permanent solution.

We will provide another update as soon as we have a clear path to resolution. Thank you for your understanding.

INVESTIGATING 5 months ago - at 09/11/2025 12:55AM

Our team continues to have all available engineering resources engaged in resolving the degradation of Google Ads data delivery. We recognize the impact this has on your operations, and restoring service remains our top priority.

At this time, we believe the root cause is external to our systems, and we are focused on developing a workaround. We will provide a more detailed update as soon as we have one.

INVESTIGATING 5 months ago - at 09/10/2025 06:51PM

We are currently observing a degraded return rate for Google Ads data within our SERP platforms. Our team has identified this as a high-priority issue and is actively investigating, with early indications pointing towards recent adaptations on Google's end. The team is working diligently to adapt and restore full performance as quickly as possible. We will provide further updates as more information becomes available.

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