Outage in Zeta Global

Zeta Marketing Platform is experiencing delay in processing experience-based messages.

Resolved Minor
May 25, 2025 - Started about 2 months ago - Lasted about 4 hours
Official incident page

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Outage Details

We have seen indications of a potential high-severity issue with the Zeta Marketing Platform. We are actively working to identify the issue (impact and cause) and will update you with findings and confirmation of affected services once collected. Additional communications will be sent periodically with updates while we move through identification, impact analysis, and recovery. We value your trust and apologize for any inconvenience.
Components affected
Zeta Global Campaigns
Latest Updates ( sorted recent to last )
RESOLVED about 2 months ago - at 05/26/2025 02:24AM

The backlog of experience triggers has been processed in addition to the resolution of the root cause. The ongoing issue of latent Experience triggers has now been resolved and has returned to normal. We will continue to monitor for some time.

Thank you for your patience while we worked through the issue.

IDENTIFIED about 2 months ago - at 05/26/2025 02:03AM

The root cause of the delays affecting experience-based trigger campaigns has been resolved and the backlog of experience triggers is currently being processed. We will continue to provide updates as the backlog continues to clear.

IDENTIFIED about 2 months ago - at 05/26/2025 12:45AM

We have identified the root cause of the delays affecting experience-based trigger campaigns and are actively working on mitigating the issue. We will continue to provide updates as progress is made.

IDENTIFIED about 2 months ago - at 05/25/2025 11:56PM

We have identified the root cause of the delays affecting experience-based trigger campaigns. Our team is actively working on implementing mitigation measures to resolve the issue. Impact analysis is ongoing, and we will continue to provide updates as progress is made.

IDENTIFIED about 2 months ago - at 05/25/2025 11:02PM

We have identified an issue causing delays in Experience-based trigger campaigns. Our team is actively investigating the root cause and will share findings as they become available. We will continue to provide regular updates as we progress through identification, impact analysis, and recovery.

INVESTIGATING about 2 months ago - at 05/25/2025 10:36PM

We have seen indications of a potential high-severity issue with the Zeta Marketing Platform. We are actively working to identify the issue (impact and cause) and will update you with findings and confirmation of affected services once collected. Additional communications will be sent periodically with updates while we move through identification, impact analysis, and recovery.
We value your trust and apologize for any inconvenience.

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