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Outage in Zeta Global

Zeta Marketing Platform – Connectivity Disruption with Google Ads

Resolved Major
September 10, 2025 - Started 8 months ago - Lasted about 7 hours
Official incident page

Incident Report

We experienced a connectivity disruption between the Zeta Marketing Platform and Google Ads, which temporarily impacted file transfer operations. All failed exports have since been successfully re-run, and no ongoing data is expected. All other platform services have remained fully operational throughout. Our engineering teams continue to monitor the connection closely, and further updates will be provided as new information becomes available.

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Latest Updates ( sorted recent to last )
RESOLVED 8 months ago - at 09/10/2025 12:30PM

This incident has been resolved.

IDENTIFIED 8 months ago - at 09/10/2025 11:30AM

Deployment of the fix is still in progress. We will provide the next update once it is complete.

IDENTIFIED 8 months ago - at 09/10/2025 09:27AM

Deployment of the fix is still in progress. We will provide the next update once it is complete.

IDENTIFIED 8 months ago - at 09/10/2025 07:30AM

We have identified the root cause of the issue, and a fix is currently being deployed. All failed exports have since been re-run, and exports are in progress to Google Ads. The failed re-processed Google exports generally take 8-10 hours to complete to sync with Google. Our engineering teams will continue to monitor closely and provide further updates as new information becomes available.

IDENTIFIED 8 months ago - at 09/10/2025 05:53AM

We experienced a connectivity disruption between the Zeta Marketing Platform and Google Ads, which temporarily impacted file transfer operations. All failed exports have since been successfully re-run, and no ongoing data is expected. All other platform services have remained fully operational throughout. Our engineering teams continue to monitor the connection closely, and further updates will be provided as new information becomes available.

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