A well-designed status page can be the difference between frustrated customers flooding your support channels and informed users who appreciate your transparency. The best status page examples demonstrate how to effectively communicate system status, display uptime metrics, and manage incident communication during outages.
We've analyzed dozens of public status pages to identify what separates good status pages from truly exceptional ones. Whether you're building your first status page or looking to improve an existing one, these real-world status page examples showcase the features and design principles that matter most.
Before diving into specific examples, let's establish what distinguishes a good status page from one that's difficult to navigate or lacks essential information.
Current status indicators that are immediately visible
Historical uptime data to establish reliability patterns
Incident communication features for real-time updates
Options to subscribe to updates via email, SMS, or webhooks
Response time metrics and performance data
Clear information about scheduled maintenance
Easy-to-navigate layout with relevant information prominently displayed
GitHub's status page shows how to balance comprehensive monitoring with clean design. Their page displays individual component statuses, making it easy to identify which services might be experiencing issues.
Key Features:
Component-level monitoring with clear status indicators
90-day uptime history for transparency
Detailed incident timelines with regular updates
Multiple subscription options for status updates
The page provides granular visibility into services like Actions, API, and Git Operations, helping developers quickly determine if issues they're experiencing are on their end or GitHub's.
Stripe's status page demonstrates excellence in financial service transparency. Given the critical nature of payment processing, their status page includes detailed metrics and comprehensive incident reporting.
What Makes It Stand Out:
Real-time API response time graphs
Separate monitoring for different geographic regions
Clear categorization of services (Payments, Payouts, Dashboard)
Detailed post-mortems for major incidents
Their commitment to transparency extends to showing exact response times and error rates, building trust with businesses that depend on their services.
Slack's approach to status communication reflects their understanding that downtime directly impacts team productivity. Their status page provides both high-level system status and detailed component monitoring.
Notable Elements:
Workspace-specific status checking
Mobile app status separate from web services
Integration status for third-party services
Plain-language incident descriptions
The ability to check status for specific workspaces helps teams quickly determine if issues are widespread or isolated.
AWS takes a different approach with their Personal Health Dashboard, offering both public status pages and private status information tailored to individual accounts.
Unique Features:
Personalized status based on services you use
Regional status information
Service event history spanning years
API access for programmatic monitoring
While the public dashboard can be difficult to navigate due to the sheer number of services, the personalized approach ensures customers see relevant information first.
Atlassian's status page showcases how to handle multiple products effectively. With services like Jira, Confluence, and Bitbucket, they demonstrate clear product separation while maintaining a cohesive brand experience.
Best Practices Demonstrated:
Product-specific status pages linked from a central hub
Consistent incident communication across products
Mobile-responsive design
RSS feed options alongside email subscriptions
Zoom's status page became critically important during the pandemic, and they've refined it to handle massive scale. Their page provides clear indicators for different service components.
Key Strengths:
Simple, scannable layout
Separate status for meetings, webinars, and phone systems
Global and regional status indicators
Performance metrics for video quality
Shopify's status page reflects the needs of e-commerce businesses where every minute of downtime means lost sales. They provide detailed monitoring across their platform.
E-commerce Focused Features:
Checkout system status prominently displayed
Admin dashboard separate from storefront status
API status for third-party integrations
Historical data showing reliability trends
For businesses running on Shopify, understanding Shopify's status patterns and trends can help with planning and risk mitigation.
Microsoft's approach combines public and private status pages, with authenticated users getting more detailed information about their specific services.
Enterprise Features:
Tenant-specific status information
Planned maintenance windows with impact assessment
Service degradation vs. outage differentiation
Integration with Microsoft Teams for notifications
Cloudflare's status page excels at showing global infrastructure health. Given their role in internet infrastructure, their transparency is crucial.
Infrastructure Monitoring Excellence:
City-level status indicators
Network performance metrics
DDoS attack indicators
API performance separate from CDN status
Google's status page takes a minimalist approach while still providing comprehensive information about their vast service catalog.
Minimalist Design Benefits:
Clean, scannable interface
Service grouping by category
Multi-day incident view
Clear incident severity indicators
Twilio's status page recognizes that communication services require exceptional reliability reporting. They provide detailed status for voice, SMS, and API services.
Communication Service Features:
Carrier-level status information
Regional phone number availability
API response time by endpoint
Webhook delivery success rates
Dropbox keeps their status page simple and focused, reflecting their consumer-friendly approach while still providing necessary technical details.
Simplicity Done Right:
Three main service categories
Clear incident descriptions without jargon
Mobile app status included
Email-only subscription options
HubSpot's status page effectively manages multiple product lines while maintaining clarity for users who might only use one or two services.
Multi-Product Management:
Clear product separation
Shared infrastructure status
Marketing, Sales, and Service hubs distinguished
Academy and Community status included
As a monitoring company, Datadog's own status page sets a high bar for metric visibility and incident communication.
Monitoring Company Standards:
Extensive metric graphs
Component dependency visualization
Detailed technical post-mortems
Multiple region status tracking
While individual status pages are important, IsDown offers a unique approach by aggregating multiple service status pages into a single dashboard. This is particularly valuable for teams that depend on numerous third-party services.
Aggregation Benefits:
Monitor all your vendors from one location
Unified alerting across services
Historical tracking of vendor reliability
Customizable dashboard for your specific stack
Based on these examples, here are key principles for creating an effective status page:
Place current status prominently at the top
Use consistent color coding (green/yellow/red)
Make subscription options easy to find
Ensure mobile responsiveness
Provide regular updates during incidents
Include estimated resolution times when possible
Publish post-mortems for significant outages and make sure your uptime SLAs are clearly communicated during incident management
Show historical uptime to build trust
The best status pages offer customization options that let users focus on services they care about. This might include:
Component subscriptions
Region-specific views
API access for automation
Integration with monitoring tools
Many organizations benefit from having both public and private status pages. Public pages build trust with customers, while private status pages can include more sensitive operational details for internal teams.
Even well-intentioned status pages can miss the mark. Here are common issues to avoid:
While transparency is important, too much technical detail can make a page difficult to navigate. Focus on what users need to know to make decisions.
Nothing erodes trust faster than a status page showing "All Systems Operational" during an obvious outage. Ensure your monitoring accurately reflects system status.
Many users check status pages from mobile devices during outages. Ensure your page is fully responsive and loads quickly.
Avoid corporate speak in incident communications. Be direct about what's wrong and what you're doing to fix it.
Investing in a well-designed status page provides measurable benefits:
Reduced Support Tickets: Users can self-serve status information
Improved Trust: Transparency during incidents builds credibility
Better Communication: Standardized incident updates save time
Operational Insights: Historical data helps identify patterns
For teams managing complex systems with multiple vendor dependencies, having clear status communication becomes even more critical.
As systems become more complex and user expectations rise, status pages continue to evolve:
AI-Powered Predictions: Using historical data to predict potential issues
Deeper Integrations: Status information flowing directly into user workflows
Enhanced Personalization: Status views tailored to individual user needs
Proactive Communication: Alerting users before they notice issues
The best status page examples shown here demonstrate that there's no one-size-fits-all approach. Your status page should reflect your:
User base technical sophistication
Service complexity
Industry requirements
Brand values around transparency
Whether you're building a simple status page for a single service or managing complex infrastructure with multiple components, the key is balancing comprehensive information with usability.
Every status page should display current system status, historical uptime data, active incident information, and a way to subscribe to updates. These core elements ensure users can quickly understand service health and stay informed about issues.
During active incidents, status updates should be posted every 30-60 minutes, even if it's just to confirm teams are still investigating. More frequent updates may be needed for critical services or severe outages.
Many organizations benefit from both. Public status pages build customer trust and reduce support tickets, while private status pages can include sensitive technical details, internal service dependencies, and detailed metrics for engineering teams.
The most effective approach is showing both current status and historical uptime percentages over the past 90 days. Include component-level uptime data and consider showing response time metrics for performance-sensitive services.
Rather than checking dozens of vendor status pages manually, consider using a status page aggregator that consolidates multiple services into a single dashboard. This approach saves time and ensures you don't miss critical vendor incidents.
Beyond basic uptime, consider showing response time, error rates, and throughput metrics. For API services, endpoint-specific performance data is valuable. The key is choosing metrics that help users understand if the service meets their needs.
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