Outage in Buffer

Google Business Profile posts failing to publish

Resolved Minor
February 19, 2025 - Started 2 months ago - Lasted about 3 hours
Official incident page

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Outage Details

We’re investigating an issue causing many users' Google Business Profile posts to fail. Our team is actively working to resolve this as quickly as possible. We sincerely apologise for the disruption.
Components affected
Buffer Web Platform
Latest Updates ( sorted recent to last )
RESOLVED 2 months ago - at 02/19/2025 03:22PM

After monitoring the situation, we have seen that the publishing success for posts being sent to Google Business Profiles has returned back to normal and we are no longer hitting the issues we were earlier today.

Thanks so much for bearing with us on this whilst it was resolved, and we're very sorry for any trouble the failed posts may have caused.

MONITORING 2 months ago - at 02/19/2025 02:44PM

Publishing success for Google Business Profile posts have been returning to normal levels once again, and we are currently monitoring the situation before declaring this issue as resolved.

Thank you for bearing with us during this problem, and apologies again for the inconvenience it had caused. We will follow up again soon for a full resolution.

IDENTIFIED 2 months ago - at 02/19/2025 01:04PM

Our team has confirmed that this issue stems from a failure on Google’s side, causing posts to fail and return the error message "Internal error encountered". We are actively monitoring the situation and will share further updates as soon as we have more information. Thank you for your patience.

INVESTIGATING 2 months ago - at 02/19/2025 12:35PM

We’re investigating an issue causing many users' Google Business Profile posts to fail. Our team is actively working to resolve this as quickly as possible. We sincerely apologise for the disruption.

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