Facebook and Instagram services are gradually being restored

Meta restored Emplifi’s access to Facebook and Instagram at 4:50 AM CET on Thursday, November 12 (7:50 PM PST on Wednesday, November 11). Publishing, Community and Care, and Insights are available again, and we’re bringing the remaining services back online as data catches up.
What to expect

• Comments, messages, and metrics from the affected period are being processed and will continue to appear over time. Some data from this period may not be available.

What you should do

• Check posts scheduled between November 8 and 11 and reschedule any that didn’t publish.
• If you published a post directly, make sure it isn’t also scheduled in Emplifi.

We found no evidence of a data or security breach. We’re very sorry for the disruption and appreciate your patience. We’ll confirm on our status page once everything is fully up to date.

Update: Service Restored re Facebook and Instagram features unavailable
Meta restored Emplifi’s access to Facebook and Instagram at 4:50 AM CET on Thursday, November 12 (7:50 PM PST on Wednesday, November 11). Publishing, Community and Care, and Insights are available again, and we’re bringing the remaining services back as data catches up.
Comments, messages, and metrics from the affected period are being processed and will continue to appear over time. Some data from this period may not be available. Please check posts scheduled between November 8 and 11 and reschedule any that didn’t publish. If you published a post directly, make sure it isn’t also scheduled in Emplifi.
We have found no evidence of a data or security breach. We’re very sorry for the disruption and appreciate your patience. We’ll confirm on our status page once everything is fully up to date.

Meta has restored Emplifi’s access to Facebook and Instagram. Publishing, Community & Care, and Insights are available again.


Our systems are now catching up on the data from the affected period. Comments, messages, and metrics from those days are being processed and will continue to appear as that completes. We’re monitoring closely and will confirm once everything is fully up to date.


We’ll share a full post-mortem once our review is complete. We’re sorry for the disruption and appreciate your patience while we finish processing the remaining data.

Started: November 8, 12:44 CET
Last updated: November 11, 22:00 CET

Update: Facebook and Instagram features remain unavailable in Emplifi, and we’re sorry for the continued disruption. This has gone on longer than we anticipated. We are working with Meta, including at senior levels, and monitoring the incident around the clock. Meta has not given us a completion time, and we don’t want to give an estimate you can’t plan around. We’ll share verified developments as soon as we have them.

Affected: Publishing, comments and direct messages, Care, Community, Insights, Listening, data synchronization, and Unified Analytics data for connected Facebook and Instagram profiles. Other social networks are not affected.

What you can do: Publish and manage comments and direct messages directly in Facebook and Instagram, for example through Meta Business Suite. Scheduled posts in Emplifi will not publish while access is unavailable. If you publish a post natively, remove it from the Emplifi schedule to prevent duplicates. Your Customer Success Manager can help you review your schedule and your specific setup.

Data: Some data from this period may not be available in Emplifi after access is restored, including Instagram comments and mentions created during the outage and Instagram Stories that expire during it. Some Insights metrics may show gaps or estimated values. See the FAQ: https://docs.emplifi.io/platform/latest/home/facebook-and-instagram-access-faq for details.

Next update: By 10:00 AM CET / 1:00 AM PST on Thursday, November 12, or sooner if there are developments.

Started: November 8, 12:44 CET
Last updated: November 11, 10:00 CET

Update: Facebook and Instagram features remain unavailable in Emplifi. We are escalating with Meta at senior levels and monitoring the incident around the clock. Meta has not given us a completion time.

Affected: Publishing, comments and direct messages, Care, Community, Insights, Listening, data synchronization, and Unified Analytics data for connected Facebook and Instagram profiles. Other social networks are not affected.

What you can do: Publish and manage comments and direct messages directly in Facebook and Instagram. Scheduled posts in Emplifi will not publish while access is unavailable. If you publish a post natively, remove it from the Emplifi schedule to prevent duplicates.

Data: Some data from this period will not be available in Emplifi after access is restored, including Instagram comments and mentions created during the outage and Instagram Stories that expire during it. Some Insights metrics may show gaps or estimated values. See the FAQ: https://docs.emplifi.io/platform/latest/home/facebook-and-instagram-access-faq for details.

Next update: By 10:00 PM CET / 1:00 PM PST today, or sooner if there are developments.

Update: Facebook and Instagram features still unavailable in Emplifi

Facebook and Instagram features in Emplifi have been unavailable since 12:44 CET on November 8, after Meta restricted our access to its API. We have raised this with Meta and are doing everything we can to have access restored as quickly as possible. We don’t yet have a confirmed timeline, so rather than estimate, we will update you every 12 hours until this is resolved, including when there is no change.

Other social networks connected to Emplifi are not affected. Until access is restored, please publish content and manage comments and direct messages directly in Facebook and Instagram.

Some data from this period will not be available in Emplifi after access is restored. This includes Instagram comments and mentions created while access is unavailable, and Instagram Stories, including their final Insights, that expire during this period. Some Facebook and Instagram Insights metrics for this period may show gaps or estimated values. We recommend monitoring comments and mentions directly on Instagram in the meantime. We recognize the disruption this has caused your teams, and we’re sorry.

Once access is restored, we will review what happened and take steps to prevent it from happening again.

Access to Meta’s API has still not been restored, so Facebook and Instagram features remain unavailable in Emplifi. We are continuing to work with Meta, but we do not yet have a confirmed resolution time.

In the meantime, please continue to publish and manage comments and messages directly in Facebook and Instagram. Scheduled posts will not publish while access is unavailable, so please remove any natively published posts from the Emplifi schedule to prevent duplicates when access returns.

Our next update will be by 9:00 AM CET / 3 AM EST on Wednesday, November 11, or sooner if there are developments.

Access to Meta’s API has not been restored overnight, and Facebook and Instagram features remain unavailable in Emplifi. Our teams continue to escalate with Meta and have not received a confirmed resolution time.

Scheduled Facebook and Instagram posts will not publish while access is unavailable, so please check your schedule for anything time-sensitive and publish it natively. Remove natively published posts from the Emplifi schedule to prevent duplicates.

Our next update will be by 5:00 PM CET today, or sooner if there are developments.

There has been no change since our last update. Emplifi still cannot access Meta’s API, so Facebook and Instagram publishing, comments, direct messages, and data syncing remain unavailable. We continue to work with Meta through its support and partner channels, and there is still no confirmed resolution time.

In the meantime, please continue to publish and manage comments and messages directly in Facebook and Instagram. If you publish scheduled content natively, please remove it from the schedule in Emplifi so that it is not published twice when access returns.

Our next update will be by 9:00 AM CET on Tuesday, November 10, or sooner if there are developments.

Emplifi is still unable to access Meta’s API for connected Facebook and Instagram profiles. Publishing, comments, direct messages, and data syncing for Facebook and Instagram remain unavailable across Publisher, Care, Community, Insights, and Unified Analytics.

Meta has not yet given us a resolution time. We will provide an update if there are further developments. 

Until access is restored, please publish content and manage comments and direct messages directly in Facebook and Instagram. Scheduled posts may fail to publish, so review them in Emplifi. If you publish any scheduled content natively, delete it or remove it from the schedule in Emplifi to avoid duplicate publishing once access returns.

Thank you for your patience, and we sincerely apologize for the disruption.

Emplifi is still unable to access Meta’s API for connected Facebook and Instagram profiles. As a result, publishing, comments, direct messages, and data syncing for Facebook and Instagram remain unavailable across Publisher, Care, Community, Insights, and Unified Analytics.

Scheduled Facebook and Instagram posts may fail to publish while access remains unavailable. Until access is restored, please publish content and manage comments and direct messages directly in Facebook and Instagram. Review your scheduled posts in Emplifi and, if you publish any scheduled content natively, delete it or remove it from the schedule in Emplifi to avoid duplicate publishing if access is restored.

We continue to escalate this issue, but we do not yet have a confirmed time for resolution. We will provide another update within one hour. Updates are also available on our status page. Thank you for your patience, and we apologize for the disruption.

Facebook and Instagram features remain affected. We don’t have any new confirmed information or an estimated resolution time to share yet. We’ll provide another update as soon as more information becomes available. Thank you for your patience.

We are currently experiencing a complete outage of Facebook and Instagram functionality due to restricted API access. This affects all related features, including Publishing, Insights, and data synchronization. We are working to restore access as soon as possible and will provide updates as they become available.