HubSpot experienced a 3+ hour incident on August 13, 2026, where resource exhaustion caused delays in form submissions and workflow enrollments within its Marketing Tools and Chat & Automation components. The issue ran from approximately 2:05 PM to 5:47 PM EDT, during which HubSpot scaled its systems and cleared the event backlog to mitigate impact. Service was fully restored by 5:47 PM EDT.
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Between 02:05 PM EDT (UTC -04:00) and 05:47 PM EDT (UTC -04:00), some customers experienced issues with marketing tools related to Form Submissions that trigger Workflow enrollment.
This was caused by resource exhaustion. As of 05:47 PM EDT (UTC -04:00), our marketing tools are working properly and the incident has been fully resolved.
HubSpot conducts a thorough review after each incident to understand the cause and prevent it from happening again. Learn more about HubSpot's commitment to reliability at www.HubSpot.com/reliability.
The information on this page reflects our understanding of the incident and impact at the time of the update.
We estimate that we will restore service in the next several hours.
Form submissions are delayed, along with the resulting workflow enrollments.
We are mitigating impact which we believe is caused by resource exhaustion. We are scaling the system and monitoring the backlog of events.
We will be back with an update within 30 minutes.
The information on this page reflects our understanding of the incident and impact at the time of the update.
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