Outage in Microsoft Ads
Campaigns Showing “No Targeted Products” Delivery Status for Multiple EMEA Market Customers.
Resolved MinorIncident Report
Summary AI Generated
Starting May 13, 2026, at 10:00 AM UTC, Microsoft Ads experienced an internal issue causing some EMEA market campaigns to display "No targeted products" delivery status in the advertising UI. The incident affected Shopping, PMax (Retail), and MSAN (feed-based) campaigns, resulting in reduced impressions, clicks, and spend for impacted advertisers. The issue was resolved after 3.7 hours.
Starting May 13, 2026, at 10:00 AM UTC, some advertisers may observe “No targeted products” as the delivery status in Microsoft Advertising UI. This is caused by an internal issue, and the impact is limited to some product offers (targeting EMEA markets) only. As a result, affected advertisers may experience a decline in impressions, clicks, and spend across Shopping, PMax (Retail), and MSAN (feed-based) campaigns.
Components affected
Microsoft Ads Ad DeliveryTrusted by 1,000+ teams
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