Outage in Microsoft Ads
Microsoft Advertising Data Driven Attribution Conversions are delayed
Resolved MinorIncident Report
Summary AI Generated
Microsoft Advertising experienced a delay in conversion data for goals using the Data Driven Attribution model, beginning August 17, 2026, at 08:00 AM UTC. The issue affected performance visibility across the Web UI, Reporting API, and Reporting Data, causing stale or inaccurate attribution reporting for approximately 68.7 hours, though ad delivery remained unaffected. The incident was classified as minor and has since been resolved.
Starting Aug 17, 2026, 08:00 AM UTC, Microsoft Advertising Conversions Data for goals using Data Driven Attribution model may be delayed. Users monitoring performance data via the reports, UI, or API may see stale or inaccurate data. This is impacting attribution reporting and there is no observable impact on ad delivery.
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