Outage in Optimove
Meta Platforms (Facebook ) - Service Disruption
Resolved MajorIncident Report
What's happening
Meta (Facebook) is experiencing a service disruption. Because campaign delivery to this channels depends on Meta's APIs, some Optimove campaigns targeting Meta audiences are affected.
How this may affect you
- Campaigns sending to Meta may fail
- Audience syncs to Meta Custom Audiences may stall or error out
- Delivery reports and channel metrics for Meta may be delayed or incomplete
Important: This is a Meta-side outage, not an Optimove platform issue. Campaigns on all other channels (email, SMS, push, web, and other integrations) are unaffected and running normally.
What we're doing
Monitoring Meta's status. We will confirm here when Meta service is restored and Meta-channel execution is back to normal.
Components affected
Optimove FacebookTrusted by 1,000+ teams
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Latest Updates ( sorted recent to last )
RESOLVED
1 day ago - at 07/19/2026 11:50AM
Meta services have recovered and campaign delivery to Facebook has resumed.
MONITORING
2 days ago - at 07/19/2026 09:12AM
What's happening
Meta (Facebook) is experiencing a service disruption. Because campaign delivery to this channels depends on Meta's APIs, some Optimove campaigns targeting Meta audiences are affected.
How this may affect you
- Campaigns sending to Meta may fail
- Audience syncs to Meta Custom Audiences may stall or error out
- Delivery reports and channel metrics for Meta may be delayed or incomplete
Important: This is a Meta-side outage, not an Optimove platform issue. Campaigns on all other channels (email, SMS, push, web, and other integrations) are unaffected and running normally.
What we're doing
Monitoring Meta's status. We will confirm here when Meta service is restored and Meta-channel execution is back to normal.
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