Outage in Segment

Google Enhanced Conversions is experiencing elevated failures

Resolved Minor
September 17, 2025 - Started about 1 month ago - Lasted about 4 hours
Official incident page

Incident Report

We're investigating unexpected forbidden errors across multiple customers for the google enhanced conversions destination. We're reaching out to Google for support.
Components affected
Segment Destinations

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Latest Updates ( sorted recent to last )
RESOLVED about 1 month ago - at 09/18/2025 01:06AM

This incident has been resolved.

MONITORING about 1 month ago - at 09/17/2025 11:08PM

We are continuing to monitor for any further issues.

MONITORING about 1 month ago - at 09/17/2025 10:18PM

We've mitigated this incident, and impacted customers should start seeing positive results.

IDENTIFIED about 1 month ago - at 09/17/2025 09:58PM

We've identified the cause of the forbidden errors and are working on mitigation.

INVESTIGATING about 1 month ago - at 09/17/2025 09:37PM

We're investigating unexpected forbidden errors across multiple customers for the google enhanced conversions destination. We're reaching out to Google for support.

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