Outage in SMS Magic
Service Disruption impacting all Operations (US DataCenter Only)
Major
March 11, 2026 - Started about 12 hours ago
Official incident page
Official incident page
Incident Report
We are currently investigating a widespread service disruption impacting all operations across platform.
Our engineering teams have identified that the issue is related to instability within the underlying infrastructure layer, which is causing intermittent failures across services. As a result, some customers may experience delayed responses, failed actions, or intermittent availability when interacting with the platform.
IMPACT
- Intermittent service errors across multiple features
- Increased response times for some requests
- Certain actions may fail or not reflect immediately
CURRENT STATUS
Our infrastructure and platform teams are actively working to stabilize the Redis layer and mitigate the impact. We are also implementing safeguards to restore normal service behavior as quickly as possible.
We will provide the next update within 30 minutes or sooner if significant progress is made.
DURATION
Start Time: 2PM UTC
Components affected
SMS Magic REST API SMS Magic Salesforce API SMS Magic Zoho API SMS Magic Message Delivery Service SMS Magic DLR Sync with Salesforce SMS Magic Incoming Message Sync with Salesforce SMS Magic DLR sync with Zoho SMS Magic DLR sync with Open API SMS Magic Incoming sync with Zoho SMS Magic Incoming sync with Open API SMS Magic Converse Desk on SaaS Portal SMS Magic Customer Portal SMS Magic Incoming messagesNeed to monitor SMS Magic outages?
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Latest Updates ( sorted recent to last )
MONITORING
about 11 hours ago - at 03/11/2026 05:03PM
The underlying infrastructure is now running stable and all services have been recovered. Customers should experience stable operations.
Support team is closely monitoring the infrastructure and system performance.
IDENTIFIED
about 12 hours ago - at 03/11/2026 03:34PM
We are currently investigating a widespread service disruption impacting all operations across platform.
Our engineering teams have identified that the issue is related to instability within the underlying infrastructure layer, which is causing intermittent failures across services. As a result, some customers may experience delayed responses, failed actions, or intermittent availability when interacting with the platform.
IMPACT
- Intermittent service errors across multiple features
- Increased response times for some requests
- Certain actions may fail or not reflect immediately
CURRENT STATUS
Our infrastructure and platform teams are actively working to stabilize the Redis layer and mitigate the impact. We are also implementing safeguards to restore normal service behavior as quickly as possible.
We will provide the next update within 30 minutes or sooner if significant progress is made.
DURATION
Start Time: 2PM UTC
Latest SMS Magic outages
Message delivery issue - Global outage - about 12 hours ago
Delay in message updates in Converse Desk for Non-SalesForce Customers (US Data Center Only) - 7 days ago
Carrier Partner Incident - AT&T 10Dlc SMS Latency - 14 days ago
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