Missing Instagram data - Media views

Status: Resolved

The issue impacting Instagram media views metrics has been resolved. Meta fully fixed issue on their side.
All missing data has been backfilled and all affected metrics — including impressions, video views, and others based on media views — have been restored.

Next Steps:
If you still notice missing or incorrect data in your analytics, please reach out to our support team so we can investigate further.

Status: Identified

We have identified the cause of the disruption in Instagram data across Emplifi analytics products. Meta has confirmed that the issue is on their side and is actively working on a fix.

Incident Details:
We have identified an issue affecting Instagram media views metrics for some posts. The media views metric is completely missing for certain posts. All related metrics based on media views — such as impressions, video views, etc. — are also impacted. Our investigation indicates that this is a Meta (Instagram) API issue, as the views metric value is missing from their API response.

Current Actions:
Meta has acknowledged the bug, and their engineering team is actively working to resolve it. We will continue to monitor the situation closely and provide updates as soon as we have additional information or an ETA for the fix.

We are experiencing a disruption in Instagram data across Emplifi analytics products, due to a Meta bug.
We will provide updates as soon as we have more information from the Third Party.

Incident Details:
We have identified an issue affecting Instagram media views metrics for some posts.
The media views metric is completely missing for certain posts.
All related metrics based on media views — such as impressions, video views, etc. — are also impacted.

Our investigation indicates that this is a Meta (Instagram) API issue, as the views metric value is missing from their API response.


Current Actions:
We have opened a bug ticket with Meta and are awaiting their response.
We are monitoring the situation closely and will provide updates as soon as we have more information from Meta.