Missing Instagram data - Media views

Status: Identified We have identified the cause of the disruption in Instagram data across Emplifi analytics products. Meta has confirmed that the issue is on their side and is actively working on a fix. Incident Details: We have identified an issue affecting Instagram media views metrics for some posts, as of 29th October 2025. The media views metric is completely missing for certain posts. All related metrics based on media views — such as impressions, video views, etc. — are also impacted. Our investigation indicates that this is a Meta (Instagram) API issue, as the views metric value is missing from their API response. Current Actions: Meta has acknowledged the bug, and their engineering team is actively working to resolve it. We will continue to monitor the situation closely and provide updates as soon as we have additional information or an ETA for the fix.