Programmatic Guaranteed (GD) Deals and Reach Extension Optimizations

Following the software update on November 4, overall impressions for Programmatic and Reach Extension have improved. Some clients may notice changes in their reporting, particularly for Programmatic Guaranteed (PG) deals: - More PG bid requests and wins: More PG deals are now evaluated for each ad opportunity. - More "Lost on Price": PG deals now compete with each other. When more deals respond than there are ads to fill, the highest-priced deals are selected. The others are recorded as "Lost on Price". - Lower delivery and win rates: These rates are calculated against a larger number of auctions, so they can drop even when impressions and revenue are stable or higher. Please rely on delivered impressions and revenue instead. Our team is working on optimisations and on documentation to help you interpret these changes. No action is required by our clients. More information to come.