Aprimo experienced performance degradation across multiple services including Workflow, Digital Asset Management, Campaign, and other core components due to a Microsoft Azure platform incident affecting the East US region starting at 11:39 UTC on April 24th. The Azure issue caused provisioning, scaling, and connectivity problems that impacted Aprimo's US region environments for approximately 1.5 hours. Microsoft identified the root cause as a problematic deployment and performed a rolling rollback across affected availability zones, with early signs of recovery observed as traffic was rebalanced within the region.
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Aprimo has identified that an issue impacting platform performance is related to an ongoing Microsoft Azure platform incident.
According to Microsoft (status.azure.com), beginning at 11:39 UTC on 24 April 2026, a platform issue caused provisioning, scaling, and connectivity issues for Azure workloads in the East US region. While initially isolated to a single availability zone, some customers in other zones may also have experienced impact due to traffic rerouting and shared service dependencies.
The issue is impacting US region environments.
Aprimo is actively working with Microsoft and monitoring their mitigation efforts while taking steps to minimize customer impact where possible.
We will continue to provide updates on our status page. Customers may also subscribe to receive notifications directly.
Aprimo has confirmed that the platform performance issue is related to an ongoing Microsoft Azure incident impacting the East US region.
According to Microsoft (status.azure.com), beginning at 11:39 UTC on 24 April 2026, a subset of customers experienced failures or delays when provisioning, scaling, or updating Azure resources. Existing workloads may also encounter intermittent connectivity issues. While the issue initially impacted a single availability zone, broader impact has occurred due to traffic rerouting and shared service dependencies.
Microsoft has identified a suspected triggering deployment and is actively performing a rolling rollback across affected availability zones. Traffic is also being rebalanced within the region. Early signs of recovery are being observed in some zones, though mitigation is still in progress and full recovery has not yet been confirmed.
Aprimo is actively engaged with Microsoft, closely monitoring mitigation progress, and taking steps where possible to minimize customer impact.
We will continue to provide updates on our status page. Customers may also subscribe to receive notifications directly.
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