Google Ads Outage History

Google Ad Manager experienced issues where users encountered error messages, high latency, and unexpected behavior while accessing the service. Third-party audience segments incorrectly displayed as inactive status despite no manual changes being made to them. The incident lasted 5 hours with no workaround available during the outage period.

Google Ad Manager experienced a service disruption affecting a significant subset of users for 6.3 hours. Users could still access the platform but encountered error messages, high latency, and other unexpected behavior, with some networks unable to create or activate line items due to an error about exceeding allowed active line items. The incident was classified as minor severity and has been resolved.

AdMob experienced a service disruption affecting a majority of users for 47.3 hours, causing error messages, high latency, and unexpected behavior when accessing the platform. Google AdMob publishers specifically encountered zero or low match rates for newly published iOS apps during the incident. The issue was resolved without any available workarounds during the outage period.

Google Ad Manager experienced a data freshness issue where users could access the platform but encountered stale data, particularly in the "suggested ad units" UI section. Some users also reported difficulty loading the Google Ads site entirely. The incident was classified as minor and lasted 3.5 hours while Google worked to resolve the data synchronization problem.

Google Ad Manager experienced an issue where users could access the platform but encountered unexpected behavior and incorrect results. Line items targeting YouTube inventory specifically generated VAST 401 errors. The incident lasted approximately 73.6 hours and was classified as a minor service disruption.

Google Ad Manager experienced an issue where users could access the platform but encountered unexpected behavior and incorrect results. The primary problem was that scheduled reports were intermittently failing to deliver even though the frontend displayed them as successfully processed. The incident lasted approximately 96 hours with minor impact severity.

Google Ad Manager experienced issues affecting a subset of publishers in the EMEA region, with users encountering error messages, high latency, and unexpected behavior while still being able to access the service. The incident resulted in declined Ad Exchange match rates and reduced revenue for impacted publishers starting around March 29th. The service disruption lasted approximately 45 hours with minor severity classification.

Google Ad Manager experienced intermittent slow loading and timeouts for Interactive Reports, causing significant delays when users attempted to run or re-run reports. Users could still access the platform but faced delays in sending or receiving messages. The issue was resolved after 459 hours, with Data Transfer remaining available as an alternative for retrieving reporting data during the incident.

Google Ad Manager experienced a service disruption affecting a significant subset of users for 2.4 hours. Users were able to access the platform but encountered error messages, high latency, and other unexpected behavior while using the interface. The incident was classified as minor severity and has been resolved.

AdMob experienced a major incident affecting the majority of users for 26 minutes. Users could still access the platform but encountered error messages, high latency, and other unexpected behavior, with reports showing zero or delayed data for metrics like requests, revenue, impressions, and eCPM starting from 7:00 AM UTC. The service has since been resolved.