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Outage in Hootsuite Inc.

Instagram reels and Stories with video failing to publish

Resolved Minor
February 26, 2026 - Started 8 days ago - Lasted about 18 hours
Official incident page

Incident Report

Summary AI Generated

Hootsuite experienced an 18-hour service disruption where Instagram Reels and Stories with video failed to publish or schedule through both their web and mobile applications. The issue originated from Meta's systems and affected users attempting to post video content to Instagram Business profiles. The problem was resolved after Hootsuite's engineering team worked directly with Meta to address the disruption.

We are currently experiencing difficulties impacting Reel publishing. As a result, you may encounter failures when attempting to publish or schedule Reels to Instagram Business profiles. We are investigating this matter with our engineers. Please subscribe to receive status updates.

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Latest Updates ( sorted recent to last )
RESOLVED 8 days ago - at 02/27/2026 04:59AM

We can confirm that Instagram Reels and Stories video publishing is now fully operational. Publishing and scheduling Instagram posts containing videos should now be working as expected. Thank you for your patience while Meta addressed this matter.

MONITORING 8 days ago - at 02/26/2026 03:03PM

We continue to monitor this situation while Meta works toward a resolution. In the meantime, both Instagram Reels and Stories with video continue to be impacted by these failures.

As an alternative workaround, please consider using the Mobile Notification Workflow. (https://ow.ly/LnXq50Ymsja)

MONITORING 8 days ago - at 02/26/2026 11:55AM

We have determined that the errors affecting Instagram Reel publishing originate from Meta's end. Our engineering team is currently working directly with Meta to further investigate and address this disruption. In the meantime, as a workaround, we have observed that videos can still be successfully published by using Carousel posts. Thank you for your continued patience.

INVESTIGATING 8 days ago - at 02/26/2026 11:03AM

We are currently experiencing difficulties impacting Reel publishing. As a result, you may encounter failures when attempting to publish or schedule Reels to Instagram Business profiles. We are investigating this matter with our engineers. Please subscribe to receive status updates.

Latest Hootsuite Inc. outages

Hootsuite Dashboard issues - about 2 hours ago

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