Outage in Klaviyo

Widespread Access Outage

Major
October 20, 2025 - Started about 15 hours ago
Official incident page

Incident Report

Starting around 2:50am EST, due to outages with an upstream provider, several services in Klaviyo including log-in and sending are inaccessible. We'll provide updates as soon as more information is available.

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Latest Updates ( sorted recent to last )
MONITORING about 3 hours ago - at 10/20/2025 08:45PM

Flow sending is fully caught up and restored to real-time.

We continue to process delayed conversion attribution analytics and delayed profile unsubscribes.

MONITORING about 3 hours ago - at 10/20/2025 08:21PM

Segmentation processing has been restored to real-time. Segments relying on custom object properties remain delayed and we're continuing to restore normal processing for these.

We expect flow sending to be fully caught up within the next hour.

We continue to process delayed conversion attribution analytics and delayed profile unsubscribes.

IDENTIFIED about 5 hours ago - at 10/20/2025 06:55PM

A mitigation has been deployed for the issue impacting flow sending. Any delayed messages are now being replayed and flow performance is improving. We will confirm once this has been fully restored.

The team continues to work through the segmentation processing delays.

We continue to monitor closely and appreciate your patience throughout this incident.

INVESTIGATING about 6 hours ago - at 10/20/2025 05:37PM

We are currently experiencing delays in segmentation processing for a subset of users by up to 2.5 hours. We’re working to mitigate these processing delays as quickly as possible.

INVESTIGATING about 7 hours ago - at 10/20/2025 04:46PM

We are currently investigating an issue impacting flow sending beginning around 12:00 PM US/Eastern. We’ll provide updates as soon as more information is available.

MONITORING about 8 hours ago - at 10/20/2025 03:26PM

Segmentation processing has been restored.

We continue to work through processing for the delayed analytics and unsubscribes.

MONITORING about 8 hours ago - at 10/20/2025 03:09PM

We continue to process delayed conversion attribution analytics and delayed profile unsubscribes.

We are currently experiencing delays in segmentation processing for a subset of users by up to 60 minutes. We’re working to mitigate these processing delays as quickly as possible.

MONITORING about 11 hours ago - at 10/20/2025 12:39PM

As of 8:30am EST, we have successfully sent the delayed campaign and flow messages. Over the next several hours, we will process delayed conversion attribution analytics and delayed profile unsubscribes. We continue to closely monitor our systems.

MONITORING about 13 hours ago - at 10/20/2025 10:41AM

As of 6:15am EST, we are continuing to stabilize our systems and process any actions that were affected by the provider outage, which lasted from approximately 2:50 to 5:30am EST.
We are attempting to send any campaigns and flows messages that couldn't be sent during that time. We are also processing events and profile information received during that time. Data from API requests that received an error during the incident were lost.
We will continue to share updates as we make progress.

MONITORING about 14 hours ago - at 10/20/2025 09:58AM

As of 5:30am EST, the ability to log in and access the Klaviyo app has been restored. Restoration of all functionality and services is in progress. We are actively investigating the state of sending (campaigns, flows).
We will continue to monitor services as functionality is repaired and will share updates as we make progress.

INVESTIGATING about 15 hours ago - at 10/20/2025 08:58AM

Starting around 2:50am EST, due to outages with an upstream provider, several services in Klaviyo including log-in and sending are inaccessible. We'll provide updates as soon as more information is available.

source IsDown Widespread website outage issues Reports started about 2 hours before official outage was reported

Users report inability to access the website, facing infinite loading, error pages, and 503 errors preventing login.

Latest Klaviyo outages

Consent pages - 20 days ago
Campaigns List View - about 1 month ago
Event-triggered flow delays - about 1 month ago

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