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Outage in MessageBird

Delay in WhatsApp template approvals

Resolved Minor
June 11, 2025 - Started 11 months ago - Lasted 7 days
Official incident page

Incident Report

We are aware of an issue where WhatsApp message templates are experiencing delayed approvals from Meta. We are in contact with Meta to resolve the issue.

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Latest Updates ( sorted recent to last )
RESOLVED 10 months ago - at 06/18/2025 01:12PM

This incident has been resolved. WhatsApp message template approvals are now processing normally, and the backlog of pending templates has been cleared.
If you continue to experience any issues with template approvals, please contact our support team.

MONITORING 10 months ago - at 06/13/2025 11:32AM

Meta has resolved the underlying issue affecting new WhatsApp message template approvals. Templates created after this fix should process normally.
Meta is now working through the backlog of pending templates and expects to complete review of all outstanding submissions within the next 24 hours. For templates created on June 13th that have been pending for more than 24 hours, please raise a support ticket.
We are continuing to monitor to ensure full resolution and will provide a final update once confirmed.

IDENTIFIED 11 months ago - at 06/12/2025 04:27PM

We continue to work closely with Meta to address the WhatsApp message template approval delays. Meta's engineering team is actively investigating the root cause, and our teams are in regular contact to expedite resolution.
For urgent approvals, contact our support team to initiate manual processing.

INVESTIGATING 11 months ago - at 06/11/2025 10:51AM

We are aware of an issue where WhatsApp message templates are experiencing delayed approvals from Meta. We are in contact with Meta to resolve the issue.

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