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Outage in Segment

Segment App UI Issue with Profile Traits with no recent activity

Resolved Minor
September 02, 2026 - Started 1 day ago - Lasted about 22 hours
Official incident page

Incident Report

Summary AI Generated

Segment's web interface experienced a ~22-hour display issue where profile traits inactive for 60+ days became unavailable in Audience Builder, trait/event pickers, and trait detail views. Underlying customer data was not affected — the problem was purely visual. A fix was applied and the incident was fully resolved on September 3, 2026.

We have identified an issue that may cause profile traits with no activity in the last 60 days to be unavailable in Audience Builder, trait and event pickers, and related trait detail views for some customers. This is a display issue only; underlying customer event and profile data is not affected.
Components affected
Segment Web Interface

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Latest Updates ( sorted recent to last )
RESOLVED about 9 hours ago - at 09/03/2026 10:42PM

This incident has been resolved.

MONITORING about 11 hours ago - at 09/03/2026 08:20PM

A fix has been applied and the Engage UI experience should be fully functional. We are continuing to monitor results.

IDENTIFIED about 17 hours ago - at 09/03/2026 02:05PM

We are continuing efforts to mitigate this issue.

IDENTIFIED 1 day ago - at 09/03/2026 07:01AM

We are continuing efforts to mitigate this issue.

IDENTIFIED 1 day ago - at 09/03/2026 01:04AM

We have identified an issue that may cause profile traits with no activity in the last 60 days to be unavailable in Audience Builder, trait and event pickers, and related trait detail views for some customers. This is a display issue only; underlying customer event and profile data is not affected.

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