Outage in Batch

Incorrect Date Attribute Values on Some CEP Profiles

Resolved Minor
July 03, 2025 - Started 22 days ago - Lasted about 18 hours
Official incident page

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Outage Details

We have identified an issue affecting Date attributes on Profiles when updated via our SDKs (v2.x and v3.x). Between July 2nd, 15:36 CET and July 3rd, 15:25 CET, any Date attribute set using the SDK was assigned an incorrect value far in the future. Impact As a result of this issue: * Targeting based on these attributes will not behave as expected. * Profiles will not appear correctly in the Dashboard’s Profile View. * Data exports will reflect incorrect dates for affected attributes. What is Not Affected * Attributes updated outside the impacted time window have the correct value. * Attributes updated via the Profile API or Custom Data API are not impacted. * The MEP (Mobile Engagement Platform) remains unaffected. Current status Our engineering team is actively working on restoring the correct values for all impacted Profiles. As it is a lengthy process, we expect this work to be completed in the next 24h.
Latest Updates ( sorted recent to last )
RESOLVED 22 days ago - at 07/04/2025 10:39AM

The data has been restored:

* Targetings using those attributes will now work as expected
* The attributes now show up in the Profile View
* Future exports will show the correct data


We will not replay automations & campaigns to profiles that should have been targeted but were not. Future occurrences will work as expected.

IDENTIFIED 22 days ago - at 07/03/2025 05:04PM

We have identified an issue affecting Date attributes on Profiles when updated via our SDKs (v2.x and v3.x).
Between July 2nd, 15:36 CET and July 3rd, 15:25 CET, any Date attribute set using the SDK was assigned an incorrect value far in the future.


Impact
As a result of this issue:

* Targeting based on these attributes will not behave as expected.
* Profiles will not appear correctly in the Dashboard’s Profile View.
* Data exports will reflect incorrect dates for affected attributes.



What is Not Affected

* Attributes updated outside the impacted time window have the correct value.
* Attributes updated via the Profile API or Custom Data API are not impacted.
* The MEP (Mobile Engagement Platform) remains unaffected.


Current status
Our engineering team is actively working on restoring the correct values for all impacted Profiles. As it is a lengthy process, we expect this work to be completed in the next 24h.

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