Outage in Batch

Incorrect Date Attribute Values on Some CEP Profiles

Resolved Minor
July 03, 2025 - Started 4 months ago - Lasted about 18 hours
Official incident page

Incident Report

We have identified an issue affecting Date attributes on Profiles when updated via our SDKs (v2.x and v3.x). Between July 2nd, 15:36 CET and July 3rd, 15:25 CET, any Date attribute set using the SDK was assigned an incorrect value far in the future. Impact As a result of this issue: * Targeting based on these attributes will not behave as expected. * Profiles will not appear correctly in the Dashboard’s Profile View. * Data exports will reflect incorrect dates for affected attributes. What is Not Affected * Attributes updated outside the impacted time window have the correct value. * Attributes updated via the Profile API or Custom Data API are not impacted. * The MEP (Mobile Engagement Platform) remains unaffected. Current status Our engineering team is actively working on restoring the correct values for all impacted Profiles. As it is a lengthy process, we expect this work to be completed in the next 24h.

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Latest Updates ( sorted recent to last )
RESOLVED 4 months ago - at 07/04/2025 10:39AM

The data has been restored:

* Targetings using those attributes will now work as expected
* The attributes now show up in the Profile View
* Future exports will show the correct data


We will not replay automations & campaigns to profiles that should have been targeted but were not. Future occurrences will work as expected.

IDENTIFIED 4 months ago - at 07/03/2025 05:04PM

We have identified an issue affecting Date attributes on Profiles when updated via our SDKs (v2.x and v3.x).
Between July 2nd, 15:36 CET and July 3rd, 15:25 CET, any Date attribute set using the SDK was assigned an incorrect value far in the future.


Impact
As a result of this issue:

* Targeting based on these attributes will not behave as expected.
* Profiles will not appear correctly in the Dashboard’s Profile View.
* Data exports will reflect incorrect dates for affected attributes.



What is Not Affected

* Attributes updated outside the impacted time window have the correct value.
* Attributes updated via the Profile API or Custom Data API are not impacted.
* The MEP (Mobile Engagement Platform) remains unaffected.


Current status
Our engineering team is actively working on restoring the correct values for all impacted Profiles. As it is a lengthy process, we expect this work to be completed in the next 24h.

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