Outage in Iterable

Embedded Messaging Send Skips are Impacting Customers

Resolved Minor
August 01, 2025 - Started 1 day ago - Lasted about 5 hours
Official incident page

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Outage Details

We are currently investigating an increase in embedded Messaging skips, which appears to be impacting most customers. Other sends globally are not impacted. Our team is actively working to identify the root cause of this issue. Next Update: We will provide our next update by 2:00 PM PDT.
Latest Updates ( sorted recent to last )
RESOLVED 1 day ago - at 08/02/2025 01:27AM

This incident has been resolved and functionality has been fully restored for journey triggered embedded messaging sends. If more information is needed, please reach out to support@iterable.com. This will be the final update.

IDENTIFIED 1 day ago - at 08/02/2025 01:03AM

The additional fix has been tested successfully and deployment is in progress. This process will take another 15-30 minutes to rollout to all customers. This will fully restore functionality for journey triggered embedded messaging, which were the only sends impacted.

Next up: Our next update will be at or before 7:00 PM PDT.

IDENTIFIED 1 day ago - at 08/01/2025 11:01PM

During the validation of the remediation, the team identified that another fix was necessary to fully restore the functionality of journey triggered embedded messages. They are working on testing and releasing the fix.

Next update: We will provide our next update at 6:00 PM PDT.

IDENTIFIED 1 day ago - at 08/01/2025 09:59PM

The send skip behavior for journey triggered embedded messages has been resolved. The team is still working on validating that the remediation has restored full functionality.

Next update: We will provide our next update at 4:00 PM PDT.

IDENTIFIED 1 day ago - at 08/01/2025 09:06PM

The issue with embedded messages incorrectly being send skipped has been identified and the team is actively working to remediate it. We have confirmed that the impact is only to embedded messages triggered by Journeys.

The aforementioned remediation should be completed shortly and we will continue to monitor that no further send skip issues occur once complete.

Next update: We will provide our next update at 3:00 PM PDT.

INVESTIGATING 1 day ago - at 08/01/2025 08:34PM

We are continuing to investigate this issue.

INVESTIGATING 1 day ago - at 08/01/2025 08:32PM

We are currently investigating an increase in embedded Messaging skips, which appears to be impacting most customers. Other sends globally are not impacted. Our team is actively working to identify the root cause of this issue.

Next Update: We will provide our next update by 2:00 PM PDT.

Latest Iterable outages

Slow Journey Processing - about 1 month ago
Ingestion Delays - about 2 months ago
C22 ingestion delays - 2 months ago

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