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Outage in Optimizely

Email Campaign Delivery Drops — NA Region

Resolved Major
June 17, 2026 - Started about 1 month ago - Lasted 3 days
Official incident page

Incident Report

Summary AI Generated

**Optimizely experienced a 75+ hour incident in which email campaign messages were partially dropped for North America region accounts.** The root cause was a SendGrid configuration change that introduced an incompatibility in email header processing, disrupting delivery for affected campaigns. Optimizely deployed a workaround to restore delivery and is working with SendGrid on a permanent fix; notably, delivery records for the affected period are unavailable, meaning campaign re-runs risk sending duplicate emails to some recipients.

We are investigating an issue causing some email campaign messages to be dropped in the North America region. Some emails are still being delivered. Accounts using email campaigns in the region may be affected. We will update as we learn more.
Components affected
Optimizely Campaigns

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Latest Updates ( sorted recent to last )
RESOLVED 27 days ago - at 06/20/2026 05:41PM

This incident has been resolved.

MONITORING 28 days ago - at 06/19/2026 10:29PM

We are continuing to monitor for any further issues.

MONITORING 28 days ago - at 06/19/2026 09:50PM

We have deployed a fix to unblock affected customers and are actively monitoring the system to confirm stability. We are also working with our email vendor (SendGrid) to put a more complete solution in place on their side.
Please note: during the period when emails were partially dropped, we do not have a record of which individual recipients successfully received messages. As a result, if you choose to re-run an affected campaign (e.g., by sending it to a new campaign), some recipients may receive duplicate emails.
We will provide a further update as monitoring continues.

IDENTIFIED 28 days ago - at 06/19/2026 07:51PM

We have likely identified the root cause as a recent SendGrid change that introduced an incompatibility in header processing. We are sharing our findings with SendGrid and implementing a workaround to restore compatibility.

INVESTIGATING 28 days ago - at 06/19/2026 07:02PM

We are still looking into this issue and will provide updates as they become available.

INVESTIGATING 29 days ago - at 06/19/2026 12:13PM

We are continuing to investigate this issue. We also have a support thread open with Sendgrid.

INVESTIGATING 29 days ago - at 06/18/2026 10:05PM

We are investigating an issue causing some email campaign messages to be dropped in the North America region. Some emails are still being delivered. Accounts using email campaigns in the region may be affected.
We will update as we learn more.

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