Outage in Sprinklr

Meta Account Deactivations with "Authorization Failure"

Resolved Minor
August 14, 2025 - Started 2 days ago - Lasted about 10 hours
Official incident page

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Outage Details

Hi Team, We have identified an issue where we observed multiple META Account Deactivations with "Authorization Failure". We are checking with our team on utmost priority and shall keep you posted on further updates. This might be impacting other environments also. Please do reach out to us, if you observe any issue with respect to this.
Latest Updates ( sorted recent to last )
RESOLVED 1 day ago - at 08/14/2025 06:56PM

Hi Team,
We’d like to share an update regarding the Meta Account Deactivations issue. Meta has now marked the incident as resolved on their status page: https://metastatus.com/.
While we are continuing to monitor the situation closely, users can proceed with addition of their accounts to resume their workflows as normal.

We appreciate your continued patience and understanding.

MONITORING 1 day ago - at 08/14/2025 05:13PM

Hi Team,
This is an interim update to inform that Meta has acknowledged this issue and have updated their status site : https://metastatus.com/
regarding the ongoing Meta account deactivation issue, which is affecting users' ability to create ads, publish posts, etc. via graph.facebook.com products.

We are continuing to work with Meta team for resolving the issue as quickly as possible and we will make sure to keep you posted on any updates and notify you once the issue has been resolved.

We appreciate your continued patience and understanding.

MONITORING 2 days ago - at 08/14/2025 12:20PM

Hi Team,

As a follow-up to our previous communication regarding the "Authorization Failure" issue impacting Meta accounts, please note that we are now observing the same issue occurring with Ad Accounts as well. We recommend you to please re-add the accounts.

For your reference, multiple pages can be re-added in just a few clicks. Sprinklr allows adding multiple pages simultaneously using the steps outlined here:
https://www.sprinklr.com/help/articles/add-facebook-account-in-sprinklr/add-facebook-page-in-sprinklr/63e9edb7ef1b447d6c61b233

We are continuing to monitor the situation closely and will keep you informed of any further updates.

MONITORING 2 days ago - at 08/14/2025 10:38AM

As shared earlier, we had identified an issue involving multiple META Account Deactivations with the error "Authorization Failure." Our team investigated this on utmost priority and confirmed that the issue originated from META’s side.

Kindly try re-adding the affected accounts, as so far, no deactivation issues have been observed post re-addition.
Additionally, we are observing incidents where the two-factor authentication (2FA) code is not being sent by Facebook when users attempt to add an account. For such cases, please ensure that the Social Account (SA) is completely cleared before re-adding. We are updating our META DST with these findings and will continue to work with them to address this.
We are actively monitoring the situation and will keep you posted on any further updates.
Thanks for your cooperation and understanding.

MONITORING 2 days ago - at 08/14/2025 10:28AM

Hi Team,
As shared earlier, we had identified an issue involving multiple META Account Deactivations with the error "Authorization Failure." Our team investigated this on utmost priority and confirmed that the issue originated from META’s side.

While Meta is working on the underlying issue. Kindly try re-adding the affected accounts, as so far, no deactivation issues have been observed post re-addition.

Please do let us know if you continue to face any challenges or if the problem persists after re-adding. We will continue to monitor the situation and keep you updated on any further developments.
Thanks for your cooperation and understanding.

MONITORING 2 days ago - at 08/14/2025 10:04AM

Hi Team,

As a follow-up to the earlier communication regarding the META Account Deactivations due to "Authorization Failure," we have identified a temporary resolution.

Kindly try re-adding the affected accounts as, so far, no deactivation issues have been observed post re-addition.

Please do let us know if you continue to face any challenges or if the problem persists after re-adding. We're actively monitoring the situation and will keep you updated on any further developments.

IDENTIFIED 2 days ago - at 08/14/2025 09:17AM

Hi Team,
We have identified an issue where we observed multiple META Account Deactivations with "Authorization Failure". We are checking with our team on utmost priority and shall keep you posted on further updates.

This might be impacting other environments also.


Please do reach out to us, if you observe any issue with respect to this.

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