Outage in Sprinklr

Reporting Data Delay for X Ad Accounts – Ongoing Channel Issue.

Minor

April 09, 2026 - Started 7 days ago
Official incident page

Incident Report

Hi Team, We would like to inform you of an ongoing issue impacting reporting data for X ad accounts within Sprinklr. Issue : Following a recent ads platform revamp by X, we are observing instances where reporting data is not populating as expected across certain accounts. As per the latest update from X, while data continues to be stored on their end, it is currently not accessible via their API or native Ads Manager. As a result, metrics for the period following the migration are not being reflected in Sprinklr at this time. Next Steps : We are actively engaged with X to monitor the situation and drive resolution. We will continue to track progress closely and share updates as soon as data accessibility is restored. We understand the impact this may have on your reporting workflows and sincerely appreciate your patience and understanding while this issue is being addressed. Thank you.

Components affected

Sprinklr America (Prod8) Sprinklr America (Prod) Sprinklr EMEA (Prod19) Sprinklr EMEA (Prod3) Sprinklr America (Prod2) Sprinklr EMEA (Prod17)

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Latest Updates ( sorted recent to last )

INVESTIGATING 7 days ago - at 04/09/2026 06:26AM

We are continuing to investigate this issue.

INVESTIGATING 7 days ago - at 04/09/2026 06:22AM

We are continuing to investigate this issue.

INVESTIGATING 7 days ago - at 04/09/2026 06:11AM

Hi Team,

We would like to inform you of an ongoing issue impacting reporting data for X ad accounts within Sprinklr.
Issue :
Following a recent ads platform revamp by X, we are observing instances where reporting data is not populating as expected across certain accounts.
As per the latest update from X, while data continues to be stored on their end, it is currently not accessible via their API or native Ads Manager.
As a result, metrics for the period following the migration are not being reflected in Sprinklr at this time.

Next Steps :
We are actively engaged with X to monitor the situation and drive resolution.
We will continue to track progress closely and share updates as soon as data accessibility is restored.

We understand the impact this may have on your reporting workflows and sincerely appreciate your patience and understanding while this issue is being addressed.
Thank you.

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