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Outage in Braze

Email latency due to Sendgrid issue

Resolved Minor
April 23, 2025 - Started 11 months ago - Lasted about 1 hour
Official incident page

Incident Report

Braze has identified an issue impacting email latency for customers utilising Sendgrid as an Email Service Provider (ESP). Sendgrid has updated their Statuspage, communicating the issue here: https://status.sendgrid.com/incidents/6fj45kvpw8n3. Braze is actively monitoring the impact of the issue and working with Sendgrid to resolve.

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Latest Updates ( sorted recent to last )
RESOLVED 11 months ago - at 04/23/2025 11:14PM

Twilio SendGrid has confirmed that it understands the root cause. They have mitigated that and are confident that this issue will not recur. Their engineers are working toward a long-term fix.

Please refer to SendGrid's Statuspage for additional details: https://status.sendgrid.com/incidents/6fj45kvpw8n3

MONITORING 11 months ago - at 04/23/2025 10:44PM

Our internal monitoring shows that latency has returned to normal levels as of ~6:30 pm ET.

Emails previously delayed have been processed, and no customers have queued messages. No messages were lost.

Twilio Sendgrid confirmed to Braze at 6:42 ET that this is what they are expecting. We will continue to monitor this to ensure the issue does not recur until we have more details from Twilio.

IDENTIFIED 11 months ago - at 04/23/2025 10:09PM

Braze has identified an issue impacting email latency for customers utilising Sendgrid as an Email Service Provider (ESP).

Sendgrid has updated their Statuspage, communicating the issue here: https://status.sendgrid.com/incidents/6fj45kvpw8n3. Braze is actively monitoring the impact of the issue and working with Sendgrid to resolve.

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