Outage in CallRail

Events passed in Google Analytics integration are missing attribution data

Resolved Minor
May 13, 2025 - Started about 5 hours ago - Lasted about 2 hours
Official incident page

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Outage Details

We have been made aware of a change in format for the session cookie issued by Google Analytics (GA4) that is causing events to be passed without standard GA4 attribution data. This impacts calls and texts to website pools as well as form submissions that are sent to GA4 via our integration. These events will show in report with attribution data of "not set" and default channel grouping of "undefined". In-app reporting and other integrations are not impacted.
Latest Updates ( sorted recent to last )
RESOLVED about 3 hours ago - at 05/13/2025 08:12PM

The issue is now resolved. Note that due to GA processing times, you may need to wait until tomorrow (5/14) to see this reflected in your reports.

IDENTIFIED about 5 hours ago - at 05/13/2025 05:59PM

We have been made aware of a change in format for the session cookie issued by Google Analytics (GA4) that is causing events to be passed without standard GA4 attribution data. This impacts calls and texts to website pools as well as form submissions that are sent to GA4 via our integration. These events will show in report with attribution data of "not set" and default channel grouping of "undefined".

In-app reporting and other integrations are not impacted.

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