Outage in Braze

Link-shortening issue impacting all regions

Resolved Major
July 17, 2025 - Started 13 days ago - Lasted about 1 hour
Official incident page

Need to monitor Braze outages?
Stay on top of outages with IsDown. Monitor the official status pages of all your vendors, SaaS, and tools, including Braze, and never miss an outage again.
Start Free Trial

Outage Details

Braze Engineers have identified an issue impacting the SMS Link Shortening service. During this time SMS messages containing shorted URL's may experience sending delays. End-users may experience a http 500 error when clicking a shortened URL.
Latest Updates ( sorted recent to last )
RESOLVED 13 days ago - at 07/17/2025 09:12PM

Services have remained stable, and this incident is now considered resolved.

MONITORING 13 days ago - at 07/17/2025 08:59PM

The Link-Shortening service has been restored.

The SMS and WhatsApp message backlog has cleared and is now sending in real-time. End-users are able to click shortened and tracked links, redirecting to URLs as expected.

IDENTIFIED 13 days ago - at 07/17/2025 08:31PM

Following our previous communication, Braze Engineers have identified that the Link Shortening service issue also impacts WhatsApp. During this time, SMS and WhatsApp messages containing shortened and tracked URLs may experience sending delays. End-users may experience a HTTP 500 error when clicking on a shortened or tracked URL.

IDENTIFIED 13 days ago - at 07/17/2025 08:22PM

Braze Engineers have identified an issue impacting the SMS Link Shortening service.

During this time SMS messages containing shorted URL's may experience sending delays. End-users may experience a http 500 error when clicking a shortened URL.

Latest Braze outages

Degraded performance in Outbound Messaging and Data Processing on EU01 - about 6 hours ago
Data Processing and Messaging Sending latency impacting US01 - 20 days ago
Widespread Internet Issue - about 2 months ago
Email latency due to Sendgrid issue - 3 months ago
Issue impacting Canvases with Exit Criteria - 4 months ago

Be the First to Know When Vendors Go Down

With IsDown, you can monitor all your critical services' official status pages from one centralized dashboard and receive instant alerts the moment an outage is detected. Say goodbye to constantly checking multiple sites for updates and stay ahead of outages with IsDown.

Start free trial

No credit card required · Cancel anytime · 4400 services available

Integrations with Slack Microsoft Teams Google Chat Datadog PagerDuty Zapier Discord Webhook