Outage in Braze

Issue impacting US clusters

Resolved Minor
August 21, 2025 - Started about 6 hours ago - Lasted about 1 hour
Official incident page

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Outage Details

Braze Engineers are currently investigating increased latency in the REST APIs.
Latest Updates ( sorted recent to last )
RESOLVED about 5 hours ago - at 08/21/2025 08:05PM

Braze Engineers have confirmed US clusters are operating within normal operational bounds. Engineers will continue to monitor service health across all US clusters. This incident has been resolved.

MONITORING about 5 hours ago - at 08/21/2025 07:54PM

We are continuing to monitor for any further issues.

MONITORING about 5 hours ago - at 08/21/2025 07:50PM

Braze REST and SDK services in the US were affected by a Cloudflare incident, for which Cloudflare has recently implemented a fix:
https://www.cloudflarestatus.com/incidents/d9n3g1vnxdd2. We can confirm resolution and are no longer seeing latency issues.

Customers may have experienced increased latency when making API calls. Error rates for these API services remained low despite the increased latency, with less than 0.02% failing due to a timeout.

As our documented best practices note, customers should retry REST API calls that returned a 50x error code.
Our SDK API will automatically retry and process all events; no events were lost.

We will continue monitoring the situation and provide an update in 30 minutes.

INVESTIGATING about 6 hours ago - at 08/21/2025 07:23PM

Braze Engineers continue to investigate increased latency in the REST APIs and SDK Data Collection across all US clusters.

INVESTIGATING about 6 hours ago - at 08/21/2025 07:16PM

We are continuing to investigate this issue.

INVESTIGATING about 6 hours ago - at 08/21/2025 07:15PM

Braze Engineers are currently investigating increased latency in the REST APIs.

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