Outage in Braze

AWS US East 1 outage

Resolved Major
October 20, 2025 - Started 3 days ago - Lasted about 14 hours
Official incident page

Incident Report

Our Engineering team is aware that AWS is experiencing an outage on Monday, October 20, 2025. At the moment, the following services are impacted: Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users Additionally, some customers may experience issues with SSO login due their SSO provider experiencing issues. We are continuing to monitor internal and external services. We apologise for the delay in updating the StatusPage, this was due to the outage also impacting the StatusPage service.

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Latest Updates ( sorted recent to last )
RESOLVED 2 days ago - at 10/20/2025 11:41PM

This incident has been resolved. Twilio services have recovered from the AWS US East 1 outage. Customers can now login to the Braze dashboard via SMS authentication, send SMS messages through the Braze platform, and receive SMS responses from end users without issues.

All Braze systems are operating normally. Our engineering teams will continue standard monitoring.

MONITORING 2 days ago - at 10/20/2025 09:44PM

The US03 cluster has completed processing the back and is now fully operational.

All other clusters are operating within normally operational bounds.

Engineers to monitor the stability of Twilio services as they work to recover from the US East 1 outage.

We will update further when we have a material update.

IDENTIFIED 2 days ago - at 10/20/2025 08:47PM

We can confirm the US05 Cluster is now fully operational.

The US03 Cluster backlog is continuing to process and engineering team is working to return the cluster to full operation.

IDENTIFIED 2 days ago - at 10/20/2025 08:18PM

We are continuing to see improvements processing the backlog of latent jobs across clusters. The following clusters are now fully operational:
-US06
-US01

We'll continue to load balance our work to protect system health, as our engineers continue to closely monitor and manage the situation.

IDENTIFIED 2 days ago - at 10/20/2025 07:59PM

We are continuing to see improvements processing the backlog of latent jobs across clusters. The following services are now fully operational:

US01 - Data Processing, SDK Data Processing
US03 - Data Processing, SDK Data Processing
US06 - Data Processing, SDK Data Processing

We'll continue to load balance our work to protect system health, as our engineers continue to closely monitor and manage the situation.

IDENTIFIED 2 days ago - at 10/20/2025 07:06PM

We are continuing to see improvements processing the backlog of latent jobs across clusters. The US04 and US02 are now fully operational and the backlog has completed processing.

SDK Data Collection on the US03 cluster has now stabilised and is returning to normal operation.

We'll continue to load balance our work to protect system health, as our engineers continue to closely monitor and manage the situation

IDENTIFIED 3 days ago - at 10/20/2025 05:50PM

We are starting to see improvements in Twilio's service. As Twilio continues to stabilize, we are observing improvements in SMS sending. Customers using SMS authentication are now able to login to the Braze dashboard without issue.

Our engineers continue to monitor the situation.

IDENTIFIED 3 days ago - at 10/20/2025 05:33PM

We are starting to see improvements in provisioning capacity from AWS. As we see additional capacity online we are observing small improvements in processing latent jobs. We'll continue to load balance our work to protect system health, as our engineers continue to closely monitor and manage the situation. As more capacity becomes available, when we see a change in our processing latency we'll provide another update.

IDENTIFIED 3 days ago - at 10/20/2025 05:03PM

At the moment, the following services are impacted:
Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues:
-US01
-US02 (Data Processing and Outbound Messaging)
-US03
-US04
-US05
-US06

Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

IDENTIFIED 3 days ago - at 10/20/2025 04:21PM

At the moment, the following services are impacted:
Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues:
-US01
-US02 (Data Processing and Outbound Messaging)
-US03
-US04
-US05
-US06

Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

IDENTIFIED 3 days ago - at 10/20/2025 03:02PM

Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage.

The SDK Data Collection on the US06 is experiencing a high level of errors. SDK requests will continually retry until SDK collection is back to normal operation.

IDENTIFIED 3 days ago - at 10/20/2025 02:42PM

At the moment, the following services are impacted:
Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues:
-US01
-US02 (Data Processing and Outbound Messaging)
-US03
-US04
-US05
-US06
Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

IDENTIFIED 3 days ago - at 10/20/2025 02:12PM

Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage.

At the moment, the following services are impacted:

Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues:
-US01
-US02 (Data Processing and Outbound Messaging)
-US03
-US04
-US05
-US06

Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

IDENTIFIED 3 days ago - at 10/20/2025 01:48PM

Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage.

The SDK Data Collection on the US03 is experiencing a high level of errors. SDK requests will continually retry until SDK collection is back to normal operation.

IDENTIFIED 3 days ago - at 10/20/2025 01:13PM

Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage.

At the moment, the following services are impacted:

Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues:
-US01
-US02 (Data Processing and Outbound Messaging)
-US03
-US04
-US05
-US06

Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

IDENTIFIED 3 days ago - at 10/20/2025 12:47PM

Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage.

At the moment, the following services are impacted:

Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues:
-US01
-US02 (Outbound Messaging only)
-US03
-US04
-US05
-US06

Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

IDENTIFIED 3 days ago - at 10/20/2025 12:15PM

Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage.

At the moment, the following services are impacted:

Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues:
- US01
- US02 (Outbound Messaging only)
-US03
-US04
-US05
-US06

Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

IDENTIFIED 3 days ago - at 10/20/2025 11:23AM

Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage.

At the moment, the following services are impacted:

Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues:
- US01
- US02 (Outbound Messaging only)
-US03
-US04
-US05
-US06

Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

Additionally, some customers may experience issues with SSO login due their SSO provider experiencing issues.

IDENTIFIED 3 days ago - at 10/20/2025 10:57AM

Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage.

At the moment, the following services are impacted:

Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues:
- US01
-US03
-US04
-US05
-US06

Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

Additionally, some customers may experience issues with SSO login due their SSO provider experiencing issues.

IDENTIFIED 3 days ago - at 10/20/2025 10:40AM

Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage.

At the moment, the following services are impacted:

Braze Data Processing and Outbound messaging is experiencing elevated latency on the US03 and US05 clusters. This is due to AWS being unable to provide enough capacity.

Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

Additionally, some customers may experience issues with SSO login due their SSO provider experiencing issues.

IDENTIFIED 3 days ago - at 10/20/2025 09:52AM

Our Engineering team is aware that AWS is experiencing an outage on Monday, October 20, 2025.

At the moment, the following services are impacted:
Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues:
- Difficulty logging into the Braze dashboard via SMS authentication
- Issues sending SMS messages through the Braze platform
- Issue receiving SMS responses from end users

Additionally, some customers may experience issues with SSO login due their SSO provider experiencing issues.

We are continuing to monitor internal and external services.

We apologise for the delay in updating the StatusPage, this was due to the outage also impacting the StatusPage service.

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