Hootsuite Inc. Outage History

Hootsuite experienced a major service disruption lasting 23.4 hours due to Bluesky API issues that affected account reauthentication, post publishing, and data collection across both web and mobile applications. Users encountered errors when attempting to publish posts or reconnect their Bluesky profiles during this period. The issue was fully resolved with Bluesky services restored and publishing/authentication functionality confirmed stable.

Hootsuite experienced issues with publishing content to Facebook Pages, affecting both their web and mobile applications for 1.6 hours. Users were unable to successfully publish Facebook content during this period. The team identified the root cause and resolved the publishing functionality.

Hootsuite experienced a major service incident where users encountered generic "500" errors when attempting to add or reconnect Bluesky accounts through the web application. The issue affected Bluesky authorization functionality for approximately 1 hour. The engineering team resolved the problem and confirmed that success rates returned to normal levels, allowing users to connect their Bluesky accounts without errors.

Hootsuite experienced incomplete data acquisition for Facebook Marketing Campaigns starting March 1st, affecting the Analytics feature in their web application for nearly 5 days. The issue was caused by a problem on Meta's end and disrupted users' workflows. Meta deployed a fix and Hootsuite confirmed that data ingestion returned to normal operation.

Hootsuite experienced a 12.4-hour service disruption where users encountered errors and failed uploads when attempting to publish video content to Facebook Pages through both web and mobile applications. The root cause was identified as a technical issue on Meta's side affecting video processing across their platform. The issue was resolved once Meta fixed their infrastructure problems, and users were able to reschedule any posts that failed during the outage.

Hootsuite experienced a major incident where users were unable to access or log into the Hootsuite Dashboard through both web and mobile applications for 54 minutes. The access issues were resolved and the team confirmed that no customer accounts were impacted during the downtime.

Hootsuite experienced authentication issues that prevented users from connecting or reconnecting their X (Twitter) profiles to the platform for 3.9 hours. The problem affected both the web and mobile applications. After investigation, Hootsuite determined the issue only impacted a small subset of users and closed the incident, transitioning remaining cases to their standard support process.

Hootsuite experienced a 19-hour service disruption affecting TikTok integration across both web and mobile applications, preventing users from publishing content, connecting accounts, and managing content via Inbox 2.0. The issue was caused by a service disruption at an Oracle data center that impacted TikTok's API and U.S. user experience. The problem was resolved after Oracle implemented mitigation measures, restoring normal functionality and success rates for TikTok publishing through Hootsuite.

Hootsuite Analytics experienced loading issues for 4.6 hours, preventing users from successfully accessing analytics within the Hootsuite Web Application. The engineering team implemented a fix that reduced errors, and the incident was fully resolved after continued monitoring.

Hootsuite experienced an 18-hour service disruption where Instagram Reels and Stories with video failed to publish or schedule through both their web and mobile applications. The issue originated from Meta's systems and affected users attempting to post video content to Instagram Business profiles. The problem was resolved after Hootsuite's engineering team worked directly with Meta to address the disruption.