Outage in SMS Magic
Outage Affecting Credit Balance Updates and Message Sending Across all regions [AUS, EU, US]
Resolved MajorIncident Report
Due to an ongoing outage at AWS. Billing Component and URL Shortening Services are currently impacted across all regions.
Impact:
Customers may not be able to see updated credit balance and face issues when sending any messages or running campaigns.
Our support team closely monitoring the updates from AWS. Customers are advised to avoid sending messages or initiating any campaigns till further updates from our end.
Duration of Outage
Started At: 20 October 2025, 7:11 AM UTC
Components affected
SMS Magic Message Delivery Service SMS Magic Message Delivery Service SMS Magic Message Delivery ServiceNeed to monitor SMS Magic outages?
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Latest Updates ( sorted recent to last )
RESOLVED
5 months ago - at 10/21/2025 09:57AM
All the services are now fully restored and platform operations are back to normal.
IDENTIFIED
5 months ago - at 10/21/2025 06:03AM
The issue on the AWS side has been resolved. The URL Shortening service is still not full restored and customers are advised to use full url in their messages.
Our engineering team is working to fully restore the service and ensure normal operations are resumed.
Next Udpate: 10AM UTC
IDENTIFIED
5 months ago - at 10/21/2025 12:41AM
The issue on the AWS side has been resolved. Our engineering team is working to fully restore the service and ensure normal operations are resumed.
Next Update: Further updates will be provided shortly.
IDENTIFIED
5 months ago - at 10/20/2025 07:33PM
Service degradation on the Salesforce side is causing a delay in delivery sync
Next Update: We will provide an update as soon as more information becomes available.
IDENTIFIED
5 months ago - at 10/20/2025 04:48PM
The AWS issue has still not been resolved. Our engineering team has implemented a temporary fix, which will enable sending messages, but the credit balance may still not reflect correctly as the underlying billing component issue is yet to be resolved pending AWS full service restore.
The URL shortening is still not restored; please use the full URL. The URL shortening issue is also pending resolution as it is depending on AWS full service restoration. Customers are advised to use the full URL.
IDENTIFIED
5 months ago - at 10/20/2025 03:23PM
AWS is continuously investigating and resolving the issue on their end. Meanwhile, our engineering team is working on a fix to restore the message-sending functionality.
Next Update: We will provide an update as soon as more information becomes available.
IDENTIFIED
5 months ago - at 10/20/2025 10:43AM
Due to an ongoing outage at AWS. Billing Component and URL Shortening Services are currently impacted across all regions.
Impact:
Customers may not be able to see updated credit balance and face issues when sending any messages or running campaigns.
Our support team closely monitoring the updates from AWS. Customers are advised to avoid sending messages or initiating any campaigns till further updates from our end.
Duration of Outage
Started At: 20 October 2025, 7:11 AM UTC
Latest SMS Magic outages
Vendor Incident - SMS Gateway Outage – US - about 14 hours ago
Incorrect Monthly Usage Reports (US DATA CENTER) - 8 days ago
Carrier Partner Incident - 10Dlc SMS & MMS Latency - 9 days ago
URL Shortening not working - 15 days ago
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