Outage in SMS Magic

Outage Affecting Credit Balance Updates and Message Sending Across all regions [AUS, EU, US]

Major
October 20, 2025 - Started about 10 hours ago
Official incident page

Incident Report

Due to an ongoing outage at AWS. Billing Component and URL Shortening Services are currently impacted across all regions. Impact: Customers may not be able to see updated credit balance and face issues when sending any messages or running campaigns. Our support team closely monitoring the updates from AWS. Customers are advised to avoid sending messages or initiating any campaigns till further updates from our end. Duration of Outage Started At: 20 October 2025, 7:11 AM UTC

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Latest Updates ( sorted recent to last )
IDENTIFIED about 1 hour ago - at 10/20/2025 07:33PM

Service degradation on the Salesforce side is causing a delay in delivery sync
Next Update: We will provide an update as soon as more information becomes available.

IDENTIFIED about 4 hours ago - at 10/20/2025 04:48PM

The AWS issue has still not been resolved. Our engineering team has implemented a temporary fix, which will enable sending messages, but the credit balance may still not reflect correctly as the underlying billing component issue is yet to be resolved pending AWS full service restore.
The URL shortening is still not restored; please use the full URL. The URL shortening issue is also pending resolution as it is depending on AWS full service restoration. Customers are advised to use the full URL.

IDENTIFIED about 6 hours ago - at 10/20/2025 03:23PM

AWS is continuously investigating and resolving the issue on their end. Meanwhile, our engineering team is working on a fix to restore the message-sending functionality.
Next Update: We will provide an update as soon as more information becomes available.

IDENTIFIED about 10 hours ago - at 10/20/2025 10:43AM

Due to an ongoing outage at AWS. Billing Component and URL Shortening Services are currently impacted across all regions.

Impact:
Customers may not be able to see updated credit balance and face issues when sending any messages or running campaigns.

Our support team closely monitoring the updates from AWS. Customers are advised to avoid sending messages or initiating any campaigns till further updates from our end.

Duration of Outage
Started At: 20 October 2025, 7:11 AM UTC

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