Delay in attribution

We have confirmed Meta's service issues have begun resolving and we have restarted our attribution pipeline. Attribution data should start to flow into the Branch platform shortly, we anticipate the backlog will be fully processed by 5pm PST. No data was lost.

We have identified a disruption in Meta Ads Service Status (https://metastatus.com/ads-transparency) resulting in large latency in response. To mitigate negative impacts we have paused our attribution pipelines until the disruption is resolved. This will result in a delay to attribution and webhooks across all Branch products, once Meta's disruption is resolved, attribution and webhooks will be funneled and properly processed.